Curtis Haugtvedt
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Elaboration as a determinant of attitude strength: Creating attitudes that are persistent, resistant, and predictive of behavior
RE Petty, CP Haugtvedt, SM Smith
Attitude strength: Antecedents and consequences 4 (93-130), 1995
8451995
Need for cognition and advertising: Understanding the role of personality variables in consumer behavior
CP Haugtvedt, RE Petty, JT Cacioppo
Journal of Consumer Psychology 1 (3), 239-260, 1992
8171992
Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes.
CP Haugtvedt, RE Petty
Journal of Personality and Social psychology 63 (2), 308, 1992
6951992
Message order effects in persuasion: An attitude strength perspective
CP Haugtvedt, DT Wegener
Journal of Consumer Research 21 (1), 205-218, 1994
5181994
Advertising repetition and variation strategies: Implications for understanding attitude strength
CP Haugtvedt, DW Schumann, WL Schneier, WL Warren
Journal of Consumer Research 21 (1), 176-189, 1994
2461994
Attitudes and recycling: does the measurement of affect enhance behavioral prediction?
SM Smith, CP Haugtvedt, RE Petty
Psychology & Marketing 11 (4), 359-374, 1994
2311994
Environmental marketing: strategies, practice, theory, and research
MJ Polonsky, W Winston, AT Mintu-Wimsatt
Psychology Press, 1995
2211995
Attention, distraction, and cold-pressor pain.
KD McCaul, C Haugtvedt
Journal of Personality and Social Psychology 43 (1), 154, 1982
1951982
Source and message factors in persuasion: A reply to Stiff's critique of the Elaboration Likelihood Model
RE Petty, JA Kasmer, CP Haugtvedt, JT Cacioppo
Taylor & Francis Group 54 (3), 233-249, 1987
1841987
Handbook of consumer psychology
CP Haugtvedt, PM Herr, FR Kardes
Routledge, 2018
1802018
Personality and ad effectiveness: Exploring the utility of need for cognition
C Haugtvedt, RE Petty, JT Cacioppo, T Steidley
ACR North American Advances, 1988
1541988
Interactive effects of presentation modality and message-generated imagery on recall of advertising information
HR Unnava, S Agarwal, CP Haugtvedt
Journal of Consumer Research 23 (1), 81-88, 1996
1481996
The role of knowledge accessibility in cognition and behavior: Implications for consumer information processing.
RS Wyer Jr
Taylor & Francis Group/Lawrence Erlbaum Associates, 2008
1432008
Contemporary attitude theory in sport: Theoretical considerations and implications
DC Funk, CP Haugtvedt, DR Howard
Sport Management Review 3 (2), 125-144, 2000
1192000
Ego-involvement and persuasion: An appreciative look at the Sherif’s contribution to the study of self-relevance and attitude change
RE Petty, JT Cacioppo, CP Haugtvedt
Social judgment and intergroup relations, 147-174, 1992
1081992
Understanding interactivity of cyberspace advertising
HA Roehm, CP Haugtvedt
Advertising and the world wide web, 27-39, 1999
1071999
Goal-directed consumer behavior
H Baumgartner, R Pieters, C Haugtvedt, P Herr, F Kardes
Handbook of consumer psychology, 367-92, 2008
1002008
Online consumer psychology: understanding and influencing consumer behavior in the virtual world
CP Haugtvedt, KA Machleit, R Yalch
Psychology Press, 2005
972005
Understanding Responses to Sex Appeals in Advertising: An Individual Difference Approach.
SM Smith, CP Haugtvedt, JM Jadrich, MR Anton
Advances in consumer research 22 (1), 1995
641995
Attitude change and persuasion.
CP Haugtvedt, JA Kasmer
Taylor & Francis Group/Lawrence Erlbaum Associates, 2008
562008
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