| Development of Trust Scores in Social Media (TSM) algorithm and application to advertising practice and research A Roy, J Huh, A Pfeuffer, J Srivastava Journal of Advertising 46 (2), 269-282, 2017 | 44 | 2017 |
| The Effect of Sponsorship Disclosure in YouTube Product Reviews A Pfeuffer, X Lu, Y Zhang, J Huh Journal of Current Issues & Research in Advertising, 2020 | 31 | 2020 |
| Effects of different sponsorship disclosure message types on consumers’ trust and attitudes A Pfeuffer, J Huh International Journal of Advertising 40 (1), 49-80, 2020 | 17 | 2020 |
| Stranger Danger? Cue‐based Trust in Online Consumer Product Review Videos A Pfeuffer, J Phua International Journal of Consumer Studies, 2021 | 9 | 2021 |
| The Effects and Underlying Mechanisms of Sponsorship Disclosure in eWOM AP Pfeuffer University of Minnesota, 2018 | 4 | 2018 |
| Unique… like everyone else: Effects and mechanisms of personalization appeals in recruitment advertising J Pfiffelmann, A Pfeuffer, N Dens, S Soulez International Journal of Advertising 43 (3), 491-532, 2024 | 2 | 2024 |
| Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message Involvement J Pfiffelman, A Pfeuffer Journal of Interactive Advertising 22 (3), 311-326, 2022 | 2 | 2022 |
| The portrayal of forest certification in national and state newspapers of the United States C Karnatz, P Kadam, A Pfeuffer, P Dwivedi Forest Policy and Economics 130, 102531, 2021 | 2 | 2021 |
| The Effectiveness of Radical Openness in Online Advertising A Pfeuffer Communication Research Reports 32 (1), 45-53, 2015 | 2 | 2015 |
| FOOD ADVERTISING ON CHILDREN'S TELEVISION: A CONTENT ANALYSIS OF ADVERTISING ON THE DISNEY CHANNEL A Pfeuffer American Academy of Advertising. Conference. Proceedings (Online), 150, 2016 | 1 | 2016 |
| WILL BRANDS MAKE IT IF THEY FAKE IT? EXPLORING THE EFFECTS OF CGI INFLUENCER DISCLOSURES IN SPONSORED SOCIAL MEDIA POSTS A Pfeuffer, H Hatfield, J Kim American Academy of Advertising. Conference. Proceedings (Online), 30-30, 2023 | | 2023 |
| Preface iii S Mueller, K Windels, C Coleman, M Li, WS Tsai, LT Zayer, L Hudders, ... | | |
| PRE-CONFERENCE SESSION: A COMPASS TO HELP NAVIGATE THE ACADEMIC LANDSCAPE EARLY ON IN A CAREER L Hudders, D Van de Sompel, A Pfeuffer, C Segijn, M Nelson, E Beuckels, ... CONFERENCE OF THE AMERICAN ACADEMY OF ADVERTISING, 3, 0 | | |
