| Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior B Godey, A Manthiou, D Pederzoli, J Rokka, G Aiello, R Donvito, R Singh Journal of business research 69 (12), 5833-5841, 2016 | 2181 | 2016 |
| Preference for green packaging in consumer product choices–do consumers care? J Rokka, L Uusitalo International Journal of Consumer Studies 32 (5), 516-525, 2008 | 676 | 2008 |
| Exploring virtual worlds: success factors in virtual world marketing H Tikkanen, J Hietanen, T Henttonen, J Rokka Management Decision 47 (8), 1357-1381, 2009 | 239 | 2009 |
| Timeflow: How Consumption Practices Shape Consumers' Temporal Experiences N Woermann, J Rokka Journal of Consumer Research 41 (6), 1486-1508, 2015 | 238 | 2015 |
| Balancing acts: Managing employees and reputation in social media J Rokka, K Karlsson, J Tienari Journal of Marketing Management 30 (7-8), 802-827, 2014 | 204 | 2014 |
| Heterotopian selfies: how social media destabilizes brand assemblages J Rokka, R Canniford European Journal of Marketing 50 (9/10), 1789-1813, 2016 | 186 | 2016 |
| Netnographic inquiry and new translocal sites of the social J Rokka International Journal of Consumer Studies 34 (4), 381-387, 2010 | 152 | 2010 |
| Environmental dialogue in online communities: negotiating ecological citizenship among global travellers J Rokka, J Moisander International Journal of Consumer Studies 33 (2), 199-205, 2009 | 152 | 2009 |
| Strategic approaches to augmented reality deployment by luxury brands A Javornik, K Duffy, J Rokka, J Scholz, K Nobbs, A Motala, A Goldenberg Journal of Business Research 136, 284-292, 2021 | 110 | 2021 |
| Market practices in countercultural market emergence J Hietanen, J Rokka European Journal of Marketing 49 (9/10), 1563-1588, 2015 | 92 | 2015 |
| Consumer Culture Theory’s future in marketing J Rokka Journal of Marketing Theory and Practice 29 (1), 114-124, 2021 | 86 | 2021 |
| Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research J Hietanen, J Rokka, JW Schouten Journal of Business Research 67 (9), 2019-2022, 2014 | 67 | 2014 |
| Algorithmic consumer culture M Airoldi, J Rokka Consumption Markets & Culture, 2022 | 65 | 2022 |
| Champagne: marketplace icon J Rokka Consumption Markets & Culture 20 (3), 275-283, 2017 | 63 | 2017 |
| Screening marketing: Videography and the expanding horizons of filmic research J Rokka, J Hietanen, D Brownlie Journal of Marketing Management 34 (5-6), 421-431, 2018 | 37 | 2018 |
| Videography in consumer research; visions for a method on the rise K De Valck, J Rokka, J Hietanen Finanza Marketing e Produzione 27 (4), 81-100, 2009 | 36 | 2009 |
| On positioning videography as a tool for theorizing J Rokka, J Hietanen Recherche et Applications en Marketing (English Edition) 33 (3), 106-121, 2018 | 32 | 2018 |
| Companion for the videography ‘Monstrous organizing—The dubstep electronic music scene’ J Hietanen, J Rokka Organization 25 (3), 320-334, 2018 | 31 | 2018 |
| How social media marketing efforts influence brand equity creation and its consequences: the case of luxury brands A Manthiou, J Rokka, B Godey, L Tang Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 23 | 2016 |
| "Feeling in Control": Optimal Busyness and the Temporality of Organizational Controls I Lupu, J Rokka Organization Science, 2021 | 19 | 2021 |
Joel HietanenProfessor, University of Helsinki, Centre for Consumer Society ResearchEmail confirmado em helsinki.fi
