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Ron Berman
Ron Berman
Assistant Professor of Marketing, The Wharton School, University of Pennsylvania
Verified email at wharton.upenn.edu - Homepage
Title
Cited by
Cited by
Year
The Role of Search Engine Optimization in Search Marketing
R Berman, Z Katona
Marketing Science 32 (4), 644-651, 2013
2652013
Startup genome report extra: Premature scaling
M Marmer, BL Herrmann, E Dogrultan, R Berman, C Eesley, S Blank
Startup Genome 10, 1-56, 2011
2382011
A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment
KL Milkman, MS Patel, L Gandhi, HN Graci, DM Gromet, H Ho, JS Kay, ...
Proceedings of the National Academy of Sciences 118 (20), e2101165118, 2021
1572021
Beyond the last touch: Attribution in online advertising
R Berman
Marketing Science 37 (5), 771-792, 2018
1292018
Start-up Genome Report 01. A New Framework for Understanding why Start-Ups Succeed.
M Marmer, BL Herrmann, R Berman
102*2011
The global startup ecosystem ranking 2015
BL Herrmann, JF Gauthier, D Holtschke, R Berman, M Marmer
https://startup-ecosystem. compass. co/ser2015/, retrieved March 28, 2016, 2015
80*2015
Provable unlinkability against traffic analysis
R Berman, A Fiat, A Ta-Shma
Financial Cryptography, 266-280, 2004
602004
Curation Algorithms and Filter Bubbles in Social Networks
R Berman, Z Katona
Marketing Science 39 (2), 285-457, 2020
47*2020
A 680,000-person megastudy of nudges to encourage vaccination in pharmacies
KL Milkman, L Gandhi, MS Patel, HN Graci, DM Gromet, H Ho, JS Kay, ...
Proceedings of the National Academy of Sciences 119 (6), e2115126119, 2022
37*2022
The startup ecosystem report 2012
M Marmer, BL Herrmann, E Dogrultan, R Berman, C Eesley, S Blank
Startup Genome, 2012
362012
A Tale of Two Twitterspheres: Microblogging During and After the 2016 Primary and Presidential Debates
R Berman, S Melumad, C Humphrey, RJ Meyer
Journal of Marketing Research 56 (6), 895-917, 2019
30*2019
Test & Roll: Profit-Maximizing A/B Tests
EMD Feit, R Berman
Marketing Science 38 (6), 1038-1058, 2019
26*2019
p-Hacking in A/B testing
R Berman, L Pekelis, A Scott, C Van den Bulte
SSRN 3204791, 2018
21*2018
The Value of Descriptive Analytics: Evidence from Online Retailers
R Berman, A Israeli
Marketing Science, 2022
19*2022
Principal Stratification for Advertising Experiments
R Berman, EMD Feit
arXiv preprint arXiv:1911.08438, 2019
7*2019
Price Manipulation in Peer-to-Peer Markets and the Sharing Economy
V Pavlov, R Berman
Available at SSRN 3468447, 2019
7*2019
Provable unlinkability against traffic analysis with low message overhead
R Berman, A Fiat, M Gomułkiewicz, M Klonowski, M Kutyłowski, ...
Journal of Cryptology 28 (3), 623-640, 2015
72015
Advertising conversion attribution
A Saldanha, R Berman, K Vummarao
US Patent 8,775,248, 2014
62014
Advertising Conversion Attribution
A Saldanha, R Berman, K Vummarao
US Patent App. 14/325,345, 2014
62014
False Discovery in A/B Testing
R Berman, C Van den Bulte
Management Science, 2021
52021
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