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Maher Georges Elmashhara
Maher Georges Elmashhara
Assistant Professor of Marketing, Manchester Metropolitan University
Verified email at mmu.ac.uk - Homepage
Title
Cited by
Cited by
Year
The impact of entertainment and social interaction with salespeople on mall shopper satisfaction: The mediating role of emotional states
MG Elmashhara, AM Soares
International Journal of Retail & Distribution Management 47 (2), 94-110, 2019
712019
Factors influencing user behaviour in micromobility sharing systems: A systematic literature review and research directions
MG Elmashhara, J Silva, E Sá, A Carvalho, A Rezazadeh
Travel Behaviour and Society 27, 1-25, 2022
482022
Entertain me, I’ll stay longer! The influence of types of entertainment on mall shoppers' emotions and behavior
MG Elmashhara, AM Soares
Journal of Consumer Marketing 37 (1), 87-98, 2019
462019
Linking atmospherics to shopping outcomes: The role of the desire to stay
MG Elmashhara, AM Soares
Journal of Retailing and Consumer Services 64, 102744, 2022
322022
The influence of atmospherics general interior variables on shoppers’ emotions and behavior
MG Elmashhara, AM Soares
The International Review of Retail, Distribution and Consumer Research 30 (4 …, 2020
312020
Using chatbots in e-retailing–how to mitigate perceived risk and enhance the flow experience
SC Silva, R De Cicco, B Vlačić, MG Elmashhara
International Journal of Retail & Distribution Management 51 (3), 285-305, 2023
212023
Understanding the impact of chatbots on purchase intention
AM Soares, C Camacho, MG Elmashhara
World Conference on Information Systems and Technologies, 462-472, 2022
122022
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
AM Soares, MG Elmashhara
IGI Global, 2020
72020
How gamifying AI shapes customer motivation, engagement, and purchase behavior
MG Elmashhara, R De Cicco, SC Silva, M Hammerschmidt, ML Silva
Psychology & Marketing 41 (1), 134-150, 2024
32024
The body dissatisfaction role in the adoption of compulsive healthy eating behaviors
SC Silva, MG Elmashhara, MI Sousa
International Review on Public and Nonprofit Marketing 20 (4), 853-873, 2023
12023
Emotions Effect on Shopper Behavioral Responses in AI-Powered Retail Stores: An Abstract
MG Elmashhara
Academy of Marketing Science Annual Conference, 343-344, 2022
12022
Future Research Directions in Sensory Marketing
MG Elmashhara, N Elbishbishy
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior, 133-155, 2020
12020
Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction: An Abstract
MG Elmashhara, AM Soares, D Mumel
Academy of Marketing Science World Marketing Congress, 685-685, 2018
12018
Stylish virtual tour: exploring fashion’s influence on attitude and satisfaction in VR tourism
MG Elmashhara, M Blazquez, J Julião
International Journal of Contemporary Hospitality Management, 2024
2024
Human image vs. human illustration in social media advertising
MG Elmashhara, S Salgado-Pinto, LN Rocha
AIRSI2023: The Metaverse Conference, 2023
2023
The Effect of Time Pressure on Shoppers’ Behavior: An Abstract
AM Soares, MG Elmashhara
Celebrating the Past and Future of Marketing and Discovery with Social …, 2022
2022
Looking at embarrassment in consumer technology interactions
MG Elmashhara, AM Soares
AIRSI2022: The Metaverse Conference, 222-224, 2022
2022
Time Flies: The Role of Desire to Stay at the Mall in Enhancing the Shopping Experience: An Abstract
MG Elmashhara, AM Soares
Academy of Marketing Science Annual Conference, 131-132, 2020
2020
The Impact of Social Interaction, Entertainment, and Atmospherics on Emotions and Shopping Outcomes: Evidence from Shopping Malls
MG Elmashhara
University of Minho, 2020
2020
I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract
MG Elmashhara, AM Soares
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
2020
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