Influencing Factors Affecting Young People’s Attitude Towards Online Advertising: A Systematic Literature Review I De Battista, F Curmi, E Said International Review of Management and Marketing 11 (3), 58-72, 2021 | 25 | 2021 |
Examining FoMO triggered by retargeted advertisements on young people I De Battista, F Curmi, E Said The 4th Economics, Business and Organization Research Conference, Poland …, 2021 | 8 | 2021 |
Retargeted Advertising and Fear of Missing Out in Young People: Towards the Development of a Scale I De Battista, F Curmi, E Said Economics Business and Organization Research, 278-294, 2020 | 5 | 2020 |
" Ads are chasing me!": Applying the advertising value model and the theory of planned behaviour to retargeted advertisements I De Battista, F Curmi, J Konietzny Huddersfield Business School, 2022 | 1 | 2022 |
Retargeted advertisements’ influential factors and fear of missing out on young peoples’ attitude I De Battista, F Curmi, E Said Academy of Marketing, 2021 | 1 | 2021 |
The influence of retargeted advertisements and FoMO on young people I De Battista University of Malta, 2024 | | 2024 |