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Irene Santoso
Irene Santoso
Massey University, New Zealand
Verified email at massey.ac.nz
Title
Cited by
Cited by
Year
Is digital advertising effective under conditions of low attention?
I Santoso, M Wright, G Trinh, M Avis
Journal of Marketing Management 36 (17-18), 1707-1730, 2020
402020
Mind the attention gap: how does digital advertising impact choice under low attention?
I Santoso, MJ Wright, G Trinh, M Avis
European Journal of Marketing, 2021
72021
Conscious and Nonconscious Influences on Consumer Decisions
I Santoso, R Konopka, D Rosenstreich, MJ Wright, M Avis
Australia and New Zealand Marketing Academy (ANZMAC) Conference Proceedings …, 2017
12017
A Framework for Investigating Low Attention Processing of Advertising
I Santoso, E Rekarti
KnE Social Sciences, 46–52-46–52, 2023
2023
Is digital advertising effective under the conditions of low attention? The impact of low attention processing on consumer brand consideration and choice.
I Santoso
Thesis, 2020
2020
Are Branded tweets Effective under Conditions of Low Attention? Exploring the impact of brand familiarity and product category
I Santoso, W Malcolm, G Trinh, M Avis
Academy of Marketing Conference, London, U.K. (Best Paper in eMarketing …, 2019
2019
Are we paying too much attention to attention?
I Santoso, D Rosenstreich, MJ Wright
Australia and New Zealand Marketing Academy (ANZMAC) Conference Proceedings …, 2017
2017
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