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Michael Naylor
Michael Naylor
Email confirmado em lboro.ac.uk
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Conceptualising and measuring fan identity using stakeholder theory
R Biscaia, DP Hedlund, G Dickson, M Naylor
European Sport Management Quarterly 18 (4), 459-481, 2018
842018
Consumer attitudes towards ambush marketing
G Dickson, M Naylor, S Phelps
Sport Management Review 18 (2), 280-290, 2015
662015
The role of culture in sports sponsorship: An update
S Keshkar, I Lawrence, M Dodds, E Morris, T Mahoney, F Addesa, ...
Iranian Association of Phisical Education and Sport Science, 2018
312018
Local resident support for hosting a major sport event: The role of perceived personal and community impacts
M Johnston, M Naylor, G Dickson
European Sport Management Quarterly 23 (3), 877-896, 2023
222023
Promoting sport and physical activity participation: the impact of endorser expertise and recognisability
S Behnoosh, M Naylor, G Dickson
Managing Sport and Leisure 22 (3), 214-233, 2017
212017
Determinants of support and participation in a major sport event referendum
M Johnston, M Naylor, G Dickson, D Hedlund, T Kellison
Sport Management Review 24 (1), 134-155, 2021
162021
A societal perspective of sport: Scale development in two settings
ME Naylor, BS Gordon, JD James
Journal of Global Scholars of Marketing Science 22 (2), 101-116, 2012
122012
University students’ negotiation of physical activity and sport participation constraints
OWA Wilson, SR Walters, ME Naylor, JC Clarke
Recreational Sports Journal 43 (2), 84-92, 2019
112019
Insider perspectives of a major sport event referendum
M Johnston, M Naylor, G Dickson, T Kellison
International Journal of Sport Policy and Politics 13 (4), 605-622, 2021
82021
Physical activity and associated constraints following the transition from high school to university
OWA Wilson, SR Walters, ME Naylor, JC Clarke
Recreational Sports Journal 45 (1), 52-60, 2021
72021
Social media, fan engagement and global sport
O Scott, M Naylor, K Bruffy
Critical issues in global sport management, 163-173, 2016
72016
DETERMINANTS IMPACTING WHY COLLEGE SPORTS FANS PURCHASE MERCHANDISE.
DP Hedlund, ME Naylor
Journal of Contemporary Athletics 14 (1), 2020
62020
Team social responsibility embedded in correlates of universalism values, sport involvement, and team identification for sustainable management in sporting settings
LS Gau, JC Huang, MI Chen, M Naylor
Sustainability 11 (19), 5416, 2019
62019
Changes in physical activity and motives following the transition from high school to university
OWA Wilson, SR Walters, ME Naylor, JC Clarke
International Journal of Kinesiology in Higher Education 6 (1), 56-67, 2022
52022
Navigating two worlds: Pacific Island experiences and contribution to non-playing participation in rugby
L Ferkins, K Dee, M Naylor, G Bryham
Auckland University of Technology Sports Performance Research Institute New …, 2016
52016
An alternate conceptualization of the Theory of Planned Behavior in the context of sport participation
ME Naylor
The Florida State University, 2011
52011
Endorsement and promoting sport and physical activity to young people: exploring gender and the career status of athlete endorsers
S Behnoosh, G Dickson, M Naylor
Managing Sport and Leisure, 1-19, 2023
42023
Responsible leadership as an approach to facilitate Olympic work engagement via learning organization
M Megheirkouni, M Naylor, D Oshimi
Event Management 26 (5), 993-1006, 2022
42022
Festival or sport? Chinese motivations to a modern Urban Hiking event
F Chen, M Naylor, Y Li, S Dai, P Ju
SAGE Open 11 (1), 2158244020986155, 2021
42021
Memorisation of Rugby World Cup sponsors: The home team sponsor's advantage
G Dickson, M Naylor, D Hedlund
Journal of Global Sport Management 3 (3), 237-249, 2018
42018
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