Conceptualising and measuring fan identity using stakeholder theory R Biscaia, DP Hedlund, G Dickson, M Naylor European Sport Management Quarterly 18 (4), 459-481, 2018 | 84 | 2018 |
Consumer attitudes towards ambush marketing G Dickson, M Naylor, S Phelps Sport Management Review 18 (2), 280-290, 2015 | 66 | 2015 |
The role of culture in sports sponsorship: An update S Keshkar, I Lawrence, M Dodds, E Morris, T Mahoney, F Addesa, ... Iranian Association of Phisical Education and Sport Science, 2018 | 31 | 2018 |
Local resident support for hosting a major sport event: The role of perceived personal and community impacts M Johnston, M Naylor, G Dickson European Sport Management Quarterly 23 (3), 877-896, 2023 | 22 | 2023 |
Promoting sport and physical activity participation: the impact of endorser expertise and recognisability S Behnoosh, M Naylor, G Dickson Managing Sport and Leisure 22 (3), 214-233, 2017 | 21 | 2017 |
Determinants of support and participation in a major sport event referendum M Johnston, M Naylor, G Dickson, D Hedlund, T Kellison Sport Management Review 24 (1), 134-155, 2021 | 17 | 2021 |
A societal perspective of sport: Scale development in two settings ME Naylor, BS Gordon, JD James Journal of Global Scholars of Marketing Science 22 (2), 101-116, 2012 | 12 | 2012 |
University students’ negotiation of physical activity and sport participation constraints OWA Wilson, SR Walters, ME Naylor, JC Clarke Recreational Sports Journal 43 (2), 84-92, 2019 | 11 | 2019 |
Insider perspectives of a major sport event referendum M Johnston, M Naylor, G Dickson, T Kellison International Journal of Sport Policy and Politics 13 (4), 605-622, 2021 | 9 | 2021 |
Physical activity and associated constraints following the transition from high school to university OWA Wilson, SR Walters, ME Naylor, JC Clarke Recreational Sports Journal 45 (1), 52-60, 2021 | 7 | 2021 |
Social media, fan engagement and global sport O Scott, M Naylor, K Bruffy Critical issues in global sport management, 163-173, 2016 | 7 | 2016 |
DETERMINANTS IMPACTING WHY COLLEGE SPORTS FANS PURCHASE MERCHANDISE. DP Hedlund, ME Naylor Journal of Contemporary Athletics 14 (1), 2020 | 6 | 2020 |
Team social responsibility embedded in correlates of universalism values, sport involvement, and team identification for sustainable management in sporting settings LS Gau, JC Huang, MI Chen, M Naylor Sustainability 11 (19), 5416, 2019 | 6 | 2019 |
Changes in physical activity and motives following the transition from high school to university OWA Wilson, SR Walters, ME Naylor, JC Clarke International Journal of Kinesiology in Higher Education 6 (1), 56-67, 2022 | 5 | 2022 |
Festival or sport? Chinese motivations to a modern Urban Hiking event F Chen, M Naylor, Y Li, S Dai, P Ju SAGE Open 11 (1), 2158244020986155, 2021 | 5 | 2021 |
Navigating two worlds: Pacific Island experiences and contribution to non-playing participation in rugby L Ferkins, K Dee, M Naylor, G Bryham Auckland University of Technology Sports Performance Research Institute New …, 2016 | 5 | 2016 |
An alternate conceptualization of the Theory of Planned Behavior in the context of sport participation ME Naylor The Florida State University, 2011 | 5 | 2011 |
Endorsement and promoting sport and physical activity to young people: exploring gender and the career status of athlete endorsers S Behnoosh, G Dickson, M Naylor Managing Sport and Leisure, 1-19, 2023 | 4 | 2023 |
Responsible leadership as an approach to facilitate Olympic work engagement via learning organization M Megheirkouni, M Naylor, D Oshimi Event Management 26 (5), 993-1006, 2022 | 4 | 2022 |
Memorisation of Rugby World Cup sponsors: The home team sponsor's advantage G Dickson, M Naylor, D Hedlund Journal of Global Sport Management 3 (3), 237-249, 2018 | 4 | 2018 |