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Rania B. Mostafa
Rania B. Mostafa
Professor of Marketing in Al Ain University, UAE & Damanhour University, Egypt
Verified email at aau.ac.ae
Title
Cited by
Cited by
Year
Brand experience and brand loyalty: is it a matter of emotions?
RB Mostafa, T Kasamani
Asia Pacific Journal of Marketing and Logistics 33 (4), 1033-1051, 2021
1982021
Corporate Image A Service Recovery Perspective
RB Mostafa, CR Lages, HA Shabbir, D Thwaites
Journal of Service Research 18 (4), 468-483, 2015
1322015
Mobile banking service quality: a new avenue for customer value co-creation
RB Mostafa
International Journal of Bank Marketing 38 (5), 1107-1132, 2020
1262020
A road to empowerment: social media use by women entrepreneurs in Egypt
S Beninger, H Ajjan, RB Mostafa, VL Crittenden
International Journal of Entrepreneurship and Small Business 27 (2-3), 308-332, 2016
982016
Antecedents and consequences of chatbot initial trust
RB Mostafa, T Kasamani
European journal of marketing 56 (6), 1748-1771, 2022
832022
The CURE scale: a multidimensional measure of service recovery strategy
R Mostafa, C R. Lages, M Sääksjärvi
Journal of Services Marketing 28 (4), 300-310, 2014
732014
Engaging Students via Social Media Is It Worth the Effort?
RB Mostafa
Journal of Marketing Education 37 (3), 144-159, 2015
722015
Empowering women entrepreneurs in emerging economies: A conceptual model
H Ajjan, S Beninger, R Mostafa, VL Crittenden
Organizations and Markets in Emerging Economies 5 (1), 16-30, 2014
702014
Exploring the mechanism of consumer responses to CSR activities of Islamic banks: The mediating role of Islamic ethics fit
RB Mostafa, F ElSahn
International Journal of Bank Marketing 34 (6), 940-962, 2016
502016
Value co-creation in industrial cities: a strategic source of competitive advantages
RB Mostafa
Journal of Strategic Marketing 24 (2), 144-167, 2016
392016
From social capital to consumer engagement: the mediating role of consumer e-empowerment
RB Mostafa
Journal of Research in Interactive Marketing 15 (2), 316-335, 2021
372021
Brand credibility and customer-based brand equity: a service recovery perspective
A Rifi, RB Mostafa
Journal of Financial Services Marketing 27 (1), 1-16, 2022
142022
Entrepreneurial motivation and firm performance in Lebanon
RA Al, R Mostafa
Go-to-Market Strategies for Women Entrepreneurs, 157-171, 2019
92019
Does social media website really matter in enhancing student's retention intention? An application of Stimulus-Organism-Response framework
RB Mostafa
International Journal of Management in Education 13 (4), 397-416, 2019
92019
Examining the indirect effect of corporate social responsibility on firm performance: an empirical study in Lebanon
T Kasamani, R Mostafa
Middle East Journal of Management 7 (1), 75-92, 2020
72020
How CSR Activities Affect Student Attitudinal and Behavioral Loyalty in the Lebanese Educational Sector?
RB Mostafa, L Hamieh
International Journal of Customer Relationship Marketing and Management …, 2022
52022
Determinants of Online Purchase Intention of Apparel Products in Lebanon
RB Mostafa, HN Hannouf
International Journal of Online Marketing (IJOM) 12 (1), 1-18, 2022
52022
Does Corporate Image Really Matter in Service Recovery Context?
R Mostafa
International Journal of Customer Relationship Marketing and Management …, 2017
52017
Investigating the role of trust in mobile banking acceptance
R Mostafa
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015
52015
The effect of salespeople skills on selling behaviors: The moderating role of social media
RB Mostafa, T Kasamani
Journal of Promotion Management 28 (7), 961-993, 2022
42022
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