| The role of brand/cause fit in the effectiveness of cause-related marketing campaigns JW Pracejus, GD Olsen Journal of Business Research 57 (6), 635-640, 2004 | 796 | 2004 |
| Affect monitoring and the primacy of feelings in judgment MT Pham, JB Cohen, JW Pracejus, GD Hughes Journal of consumer research 28 (2), 167-188, 2001 | 796 | 2001 |
| On the prevalence and impact of vague quantifiers in the advertising of cause-related marketing (CRM) JW Pracejus, GD Olsen, NR Brown Journal of Advertising 32 (4), 19-28, 2003 | 265 | 2003 |
| When profit equals price: consumer confusion about donation amounts in cause-related marketing GD Olsen, JW Pracejus, NR Brown Journal of Public Policy & Marketing 22 (2), 170-180, 2003 | 239 | 2003 |
| How nothing became something: white space, rhetoric, history, and meaning JW Pracejus, GD Olsen, TC O’Guinn Journal of consumer research 33 (1), 82-90, 2006 | 219 | 2006 |
| Affective responses to images in print advertising: Affect integration in a simultaneous presentation context RMMI Chowdhury, GD Olsen, JW Pracejus Journal of Advertising 37 (3), 7-18, 2008 | 133 | 2008 |
| Seven psychological mechanisms through which sponsorship can influence consumers JW Pracejus Sports marketing and the psychology of marketing communication, 175-190, 2004 | 101 | 2004 |
| Integration of positive and negative affective stimuli G Douglas Olsen, JW Pracejus Journal of Consumer Psychology 14 (4), 374-384, 2004 | 70 | 2004 |
| Print advertising: White space GD Olsen, JW Pracejus, TC O'Guinn Journal of Business Research 65 (6), 855-860, 2012 | 49 | 2012 |
| When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric JW Pracejus, TC O'Guinn, GD Olsen International Journal of Research in Marketing 30 (3), 211-218, 2013 | 47 | 2013 |
| Buy Now, Pay Later: Does a Future Temporal Orientation Affect Credit Overuse? NA Mendoza, JW Pracejus Advances in Consumer Research 24, 499-503, 1997 | 32 | 1997 |
| Why more can be less: An inference-based explanation for hyper-subadditivity in bundle valuation PTL Popkowski Leszczyc, JW Pracejus, Y Shen Organizational Behavior and Human Decision Processes 105 (2), 233-246, 2008 | 30 | 2008 |
| How many pictures should your print ad have? RMMI Chowdhury, GD Olsen, JW Pracejus Journal of Business Research 64 (1), 3-6, 2011 | 29 | 2011 |
| Why more can be less: An inference-based explanation for hyper-subadditivity in bundle valuation q PTLP Leszczyc, JW Pracejus, Y Shen Organizational Behavior and Human Decision Processes 105 (2), 233-246, 2008 | 26 | 2008 |
| Is more exposure always better? Effects of incidental exposure to a brand name on subsequent processing of advertising JW Pracejus Advances in Consumer Research 22, 319-319, 1995 | 25 | 1995 |
| The Role of Brand/Cause Fit in the Effectiveness of Cause-Related Marketing Campaigns. JW Pracejus, GD Olsen Advances in Consumer Research 30 (1), 2003 | 18 | 2003 |
| SPECIAL SESSION SUMMARY VISUALS ARE INFORMATION: HOW MEANING IS TRANSFERRED TO CONSUMERS THROUGH EXECUTIONAL ELEMENTS IN ADVERTISING JW Pracejus Advances in Consumer Research 30, 174-176, 2003 | 10 | 2003 |
| An inference-based model of building brand equity through sponsorship JW Pracejus University of Florida, 1998 | 7 | 1998 |
| Consumer understanding of prices and profits JW Pracejus Advances in Consumer Research 30, 201-203, 2003 | 4 | 2003 |
| Mixed Emotions: Impact of Positive and Negative Emotional Content in Advertising GD Olsen, JW Pracejus ADVANCES IN CONSUMER RESEARCH 32, 40, 2005 | 2 | 2005 |
Norman R. BrownUniversity of AlbertaEmail confirmado em ualberta.ca
