| Attitude-behavior consistency: The impact of product trial versus advertising RE Smith, WR Swinyard Journal of marketing research 20 (3), 257-267, 1983 | 974 | 1983 |
| The effects of mood, involvement, and quality of store experience on shopping intentions WR Swinyard Journal of consumer research 20 (2), 271-280, 1993 | 924 | 1993 |
| Why people (don't) shop online: A lifestyle study of the internet consumer WR Swinyard, SM Smith Psychology & marketing 20 (7), 567-597, 2003 | 769 | 2003 |
| Information response models: An integrated approach RE Smith, WR Swinyard Journal of Marketing 46 (1), 81-93, 1982 | 727 | 1982 |
| The morality of software piracy: A cross-cultural analysis WR Swinyard, H Rinne, AK Kau Journal of Business Ethics 9, 655-664, 1990 | 419 | 1990 |
| Cognitive response to advertising and trial: Belief strength, belief confidence and product curiosity RE Smith, WR Swinyard Journal of Advertising 17 (3), 3-14, 1988 | 395 | 1988 |
| The interaction between comparative advertising and copy claim variation WR Swinyard Journal of Marketing Research 18 (2), 175-186, 1981 | 320 | 1981 |
| Happiness, materialism, and religious experience in the US and Singapore WR Swinyard, AK Kau, HY Phua Journal of happiness studies 2 (1), 13-32, 2001 | 319 | 2001 |
| Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation M Brengman, M Geuens, B Weijters, SM Smith, WR Swinyard Journal of business research 58 (1), 79-88, 2005 | 292 | 2005 |
| E‐shopping lovers and fearful conservatives: a market segmentation analysis CR Allred, SM Smith, WR Swinyard International Journal of Retail & Distribution Management 34 (4/5), 308-333, 2006 | 227 | 2006 |
| Perception of children's influence on family decision processes WR Swinyard, C Peng Sim Journal of Consumer Marketing 4 (1), 25-38, 1987 | 215 | 1987 |
| Do teachers who read personally use recommended literacy practices in their classrooms? TG Morrison, JS Jacobs, WR Swinyard Literacy Research and Instruction 38 (2), 81-100, 1998 | 187 | 1998 |
| Reading aloud to students: A national probability study of classroom reading practices of elementary school teachers JS Jacobs, TG Morrison, WR Swinyard Reading psychology 21 (3), 171-193, 2000 | 169 | 2000 |
| Market segmentation: finding the heart of your restaurant's market WR Swinyard, KD Struman Cornell Hotel and Restaurant Administration Quarterly 27 (1), 88-96, 1986 | 127 | 1986 |
| Promotional effects on a high-versus low-involvement electorate WR Swinyard, KA Coney Journal of Consumer Research 5 (1), 41-48, 1978 | 125 | 1978 |
| Shopping mall customer values: the national mall shopper and the list of values WR Swinyard Journal of retailing and Consumer Services 5 (3), 167-172, 1998 | 105 | 1998 |
| Retailing trends in the USA: competition, consumers, technology and the economy WR Swinyard International Journal of Retail & Distribution Management 25 (8), 244-255, 1997 | 87 | 1997 |
| The appeal of personal selling as a career: A decade later MJ Swenson, WR Swinyard, FW Langrehr, SM Smith Journal of Personal Selling & Sales Management 13 (1), 51-64, 1993 | 83 | 1993 |
| Retailing as a career: a comparative study of marketers GK Rhoads, WR Swinyard, MD Geurts, WD Price Journal of Retailing 78 (1), 71-76, 2002 | 79 | 2002 |
| Advertising-selling interactions: an attribution theory experiment WR Swinyard, ML Ray Journal of Marketing Research 14 (4), 509-516, 1977 | 77 | 1977 |
Malaika BrengmanProfessor of Marketing, Vrije Universiteit BrusselVerified email at vub.ac.be
