Mu Wu
Mu Wu
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Capturing “cool”: Measures for assessing coolness of technological products
SS Sundar, DJ Tamul, M Wu
International Journal of Human-Computer Studies 72 (2), 169-180, 2014
A tale of two sources in native advertising: Examining the effects of source credibility and priming on content, organizations, and media evaluations
M Wu, Y Huang, R Li, DS Bortree, F Yang, A Xiao, R Wang
American Behavioral Scientist 60 (12), 1492-1509, 2016
Unlocking the privacy paradox: do cognitive heuristics hold the key?
SS Sundar, H Kang, M Wu, E Go, B Zhang
CHI'13 extended abstracts on human factors in computing systems, 811-816, 2013
The effects of source cues on online news perception
E Go, EH Jung, M Wu
Computers in Human Behavior 38, 358-367, 2014
No one likes to lose
M Schmierbach, MY Chung, M Wu, K Kim
Journal of Media Psychology, 2014
Effects of security warnings and instant gratification cues on attitudes toward mobile websites
B Zhang, M Wu, H Kang, E Go, SS Sundar
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems …, 2014
Balancing human agency and object agency: an end-user interview study of the internet of things
H Jia, M Wu, E Jung, A Shapiro, SS Sundar
Proceedings of the 2012 ACM Conference on Ubiquitous Computing, 1185-1188, 2012
Revisiting the use of secondary task reaction time measures in telepresence research: exploring the role of immersion and attention
CC Bracken, G Pettey, M Wu
AI & society 29 (4), 533-538, 2014
Telepresence and attention: Secondary task reaction time and media form
CC Bracken, G Pettey, M Wu
Proc. Int. Soc. Presence, 2011
When the tissue box says" Bless You" using speech to build socially interactive objects
H Jia, M Wu, E Jung, A Shapiro, SS Sundar
CHI'13 Extended Abstracts on Human Factors in Computing Systems, 1635-1640, 2013
What constitutes consumer “e-shopping”? Behaviors and vehicles in the US and China
BF Blake, R LaRosa, L Yang, P Skalski, KA Neuendorf, M Wu
National Social Science Technology Journal 3 (1), 2013
Content analysis as a predictive methodology: Online video game auctions on eBay
M Wu, KA Neuendorf
Annual Conference of the National Communication Association, New Orleans …, 2011
I Text therefore I Am: Message Interactivity vs. Message Exchange in Addictive Use of Instant Messaging
M Wu
Research Reports IN Consumer Behavior
BF Blake, KA Neuendorf, CM Valdiserri
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