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Sangwoo Shin
Sangwoo Shin
Solbridge International School of Business
Email confirmado em solbridge.ac.kr
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Disentangling preferences and learning in brand choice models
S Shin, S Misra, D Horsky
Marketing Science 31 (1), 115-137, 2012
902012
Disentangling preferences, inertia and learning in brand choice models
S Shin, S Misra, D Horsky
Discussion paper, University of Rochester, 2007
112007
Disentangling preferences, inertia and learning in brand choice models
S Shin
University of Rochester. William E. Simon Graduate School of Business …, 2008
62008
Estimation of Individual Level Multi-Attribute Utility from Ordered Paired Preference Comparisons
D Horsky, P Nelson, S Shin
2010
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Artigos 1–4