| Can information be spread as a virus? Viral marketing as epidemiological model HS Rodrigues, MJ Fonseca Mathematical methods in the applied sciences 39 (16), 4780-4786, 2016 | 67 | 2016 |
| Viral marketing as epidemiological model HS Rodrigues, MJ Fonseca arXiv preprint arXiv:1507.06986, 2015 | 29 | 2015 |
| A methodology for the identification and assessment of the conditions for the practice of outdoor and sport tourism-related activities: the case of Northern Portugal G Silva, A Correia, S Rachão, A Nunes, E Vieira, S Santos, L Soares, ... Sustainability 13 (13), 7343, 2021 | 21 | 2021 |
| ¿ Cómo percibimos la publicidad? Antecedentes de la actitud hacia la publicidad e implicaciones en la intención de compra PR Cardoso, LH Vieira, M Fonseca | 13 | 2019 |
| Data analysis in content marketing strategies CR Costa, JE Garcia, MJS da Fonseca, A Teixeira 2021 16th Iberian Conference on Information Systems and Technologies (CISTI …, 2021 | 9 | 2021 |
| As campanhas de comunicação de marketing no âmbito da prevenção rodoviária portuguesa: um contributo para a análise da sua eficácia MJS da Fonseca PQDT-Global, 2012 | 8 | 2012 |
| Escala Webqual na avaliação de websites de hotéis do Porto A Teixeira, M Fonseca, L Castro, J Garcia, C Igreja, C Costa-Santos European Journal of Applied Business Management, Special Issue, 55-72, 2018 | 7 | 2018 |
| Assessing the Impacts of Internal Communication: Employer Branding and Human Resources R Fernandes, BB Sousa, M Fonseca, J Oliveira Administrative Sciences 13 (6), 155, 2023 | 6 | 2023 |
| Spatial and temporal concentration of tourism supply and demand in Northern Portugal. Application of the Herfindahl-Hirschman index PO Fernandes, AM Nunes, CM Veloso, E Santos, FA Ferreira, ... Advances in Tourism, Technology and Smart Systems: Proceedings of ICOTTS …, 2019 | 6 | 2019 |
| Campanhas publicitárias de prevenção rodoviária em Portugal: uma análise do seu conteúdo e impacto junto dos condutores MJS Fonseca [sn], 2008 | 6 | 2008 |
| Search engine optimization (SEO) for a company website: A case study JE Garcia, R Lima, MJS da Fonseca World Conference on Information Systems and Technologies, 524-531, 2022 | 5 | 2022 |
| Factors influencing the purchase intention of cruelty-free cosmetics in Portuguese consumers–an exploratory approach A Silva, MJ Fonseca, PR Cardoso, MC Fonseca, A Teixeira Information Technology and Systems: ICITS 2021, Volume 2, 256-268, 2021 | 5 | 2021 |
| Appeals and creative formats in Portuguese road safety advertising campaigns P Cardoso, M Fonseca Pereira, F., Veríssimo, J. e Neijens, P. New trends in advertising research …, 2008 | 5 | 2008 |
| Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry VL Lourenço, AW Catarino, MJ Fonseca, BB Sousa Building Consumer-Brand Relationship in Luxury Brand Management, 158-177, 2021 | 4 | 2021 |
| The use of a geographic information system to increase outdoor tourism ECB Scalabrini, AI Correia, M Fonseca, AN Nunes, CM Veloso, E Vieira, ... European Journal of Applied Business and Management, 1-13, 2022 | 3 | 2022 |
| Outdoor tourism demand segmentattion: a case study from North of Portugal ECB Scalabrini, AI Correia, A Nunes, CM Veloso, E Vieira, FA Ferreira, ... GeoJournal of Tourism and Geosites 44 (4), 1342-1349, 2022 | 3 | 2022 |
| The use of CRM in marketing and communication strategies in Portuguese non-profit organizations MIM Rodrigues, MJS da Fonseca, JE Garcia Navigating Digital Communication and Challenges for Organizations, 223-244, 2022 | 3 | 2022 |
| Outdoor tourism in the north of Portugal from the perspective of Tourist Entertainment Companies O Martins, AM Nunes, E Vieira, S Rachão, AI Correia, F Manuel, G Silva, ... | 3 | 2021 |
| Outdoor solutions for the seasonal concentration of tourism demand in Northern Portugal: An integrated approach based on the Gini Index PO Fernandes, AM Nunes, CM Veloso, E Santos, FA Ferreira, ... Handbook of research on the impacts, challenges, and policy responses to …, 2020 | 3 | 2020 |
| The perception of road safety communication campaigns: the gender influence HS Rodrigues, M Fonseca, PR Cardoso Proceedings of Business and Management Conferences, 2015 | 3 | 2015 |
