| Exploring the consumption of charity-linked products JF Proença, IV Pereira International Review on Public and Nonprofit Marketing 5, 53-69, 2008 | 28 | 2008 |
| The effect of corporate social responsibility on brand image and brand equity and its impact on consumer satisfaction J Araújo, IV Pereira, JD Santos Administrative Sciences 13 (5), 118, 2023 | 26 | 2023 |
| Marketing Relacionado a Causas-Factores que influenciam a compra de Produtos Solidários IABV Correia, P Beira Faculdade de Economia da Universidade do Porto, 2011 | 9 | 2011 |
| Confronting security and privacy challenges in digital marketing PB Pires, JD Santos, IV Pereira, AI Torres IGI Global, 2023 | 7 | 2023 |
| Motivações para ir às compras IV Pereira Revista Portuguesa de Marketing 20, 7-21, 2007 | 6* | 2007 |
| O Amor à marca Futebol Clube do Porto: os seus antecedentes e consequências ACM Barbosa PQDT-Global, 2016 | 5 | 2016 |
| Plano de comunicação online: space2business JP Loureiro PQDT-Global, 2016 | 4 | 2016 |
| Artificial Neural Networks: History and State of the Art PB Pires, JD Santos, IV Pereira Encyclopedia of Information Science and Technology, Sixth Edition, 1-25, 2025 | 3 | 2025 |
| The impact of WOM on the acceptance of mobile banking G Zarnadze, IV Pereira Proceedings of the International Conference on Business Excellence 15 (1 …, 2021 | 3 | 2021 |
| Exploring ethical consumerism: the case of charity-linked products. IV Pereira, JF Proença Macromarketing ISMD joint conference, 2007 | 2 | 2007 |
| The Use of Events to Achieve Social Change: The Case of ILGA Portugal I Santos, I Veiga Pereira, C Pereira, D Moreira, S Santos Social Marketing and Sustainable Development Goals (SDGs) Case Studies for a …, 2023 | 1 | 2023 |
| Sports celebrity endorsement impact on purchase intention IV Pereira, F Moreira, JD Santos, P Pires Revista Galega de Economía 32 (3), 2023 | 1 | 2023 |
| The Concept of Sustainability Supported by Green Marketing in Digital Communication Applied to Textile Fashion JD Santos, IV Pereira, MC Passos Promoting Organizational Performance Through 5G and Agile Marketing, 96-121, 2023 | 1 | 2023 |
| O efeito da Responsabilidade Social Corporativa na Imagem e no Valor da marca e o seu impacto na Satisfação do consumidor JCA Araújo PQDT-Global, 2022 | 1 | 2022 |
| Colour Theory in Healthcare Corporate Identity IV Pereira, JD Santos, IN de Carvalho Management and Marketing for Improved Competitiveness and Performance in the …, 2021 | 1 | 2021 |
| Do reference groups influence purchase decision? I Pereira, Â Gomes CAPSI 2020 Proceedings. 7, https://aisel.aisnet.org/capsi2020/7, 2020 | 1 | 2020 |
| NPOs marketing - nonvolunteers and organizations relationship and future volunteering intention IV Pereira Universidad de Vigo, 2015 | 1 | 2015 |
| Supermarkets in Portugal-Corporate Social Responsibility image, attitude towards the brand and purchase intention IV Pereira Regulation and Best Practices in Public and Nonprofit Marketing 374, 2010 | 1 | 2010 |
| Marketing: History and Development of Its Definition PB Pires, JD Santos, IV Pereira Encyclopedia of Information Science and Technology, Sixth Edition, 1-17, 2025 | | 2025 |
| Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs IV Pereira, PB Pires, JD Santos IGI Global, 2023 | | 2023 |
José Duarte SantosCEOS.PP, ISCAP, Polytechnic of PortoVerified email at iscap.ipp.pt
