| Exploring the consumption of charity-linked products JF Proença, IV Pereira International Review on Public and Nonprofit Marketing 5, 53-69, 2008 | 24 | 2008 |
| Marketing Relacionado a Causas-Factores que influenciam a compra de Produtos Solidários IABV Correia, P Beira Faculdade de Economia da Universidade do Porto, 2011 | 7 | 2011 |
| Intervenção psicoterapêutica em grupo de adolescentes I Carvalho, I Pereira, P Zaragoza, V Ramos, P Pires Revista Portuguesa de Pedopsiquiatria, 35 (2), 91-104, 2013 | 6 | 2013 |
| Motivações para ir às compras IV Pereira Revista Portuguesa de Marketing 20, 7-21, 2007 | 5* | 2007 |
| O Amor à marca Futebol Clube do Porto: os seus antecedentes e consequências ACM Barbosa PQDT-Global, 2017 | 4 | 2017 |
| Plano De comunicação Online: space2business JP Loureiro PQDT-Global, 2016 | 2 | 2016 |
| Exploring ethical consumerism: the case of charity-linked products. IV Pereira, JF Proença Macromarketing ISMD joint conference, 2007 | 2 | 2007 |
| The impact of WOM on the acceptance of mobile banking G Zarnadze, IV Pereira Proceedings of the International Conference on Business Excellence 15 (1 …, 2021 | 1 | 2021 |
| Colour Theory in Healthcare Corporate Identity IV Pereira, JD Santos, IN de Carvalho Management and Marketing for Improved Competitiveness and Performance in the …, 2021 | 1 | 2021 |
| Supermarkets in Portugal-Corporate Social Responsibility image, attitude towards the brand and purchase intention IV Pereira Regulation and Best Practices in Public and Nonprofit Marketing 374, 2010 | 1 | 2010 |
| Artificial Neural Networks: History and State of the Art PB Pires, JD Santos, IV Pereira Encyclopedia of Information Science and Technology, Sixth Edition, 1-25, 2025 | | 2025 |
| The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction J Araújo, IV Pereira, JD Santos Administrative Sciences 13 (5), 118, 2023 | | 2023 |
| Analyzing Driving Factors of User-generated Content on YouTube and its Influence on Consumers Perceived Value. BP Torres, A., Pilar, P., Santos, J. D., Pereira, I. V., & Pires Proceedings of ICMarkTech 2022, 1-3 December 2022, Santiago de Compostela …, 2023 | | 2023 |
| Online shopping experience on satisfaction and loyalty on Luxury Brand Websites. BP Oliveira, R., Pereira, I. V., Santos, J. D., Torres, A., & Pires Proceedings of ICMarkTech 2022, 1-3 December 2022, Santiago de Compostela …, 2023 | | 2023 |
| The Concept of Sustainability Supported by Green Marketing in Digital Communication Applied to Textile Fashion JD Santos, IV Pereira, MC Passos Promoting Organizational Performance Through 5G and Agile Marketing, 96-121, 2023 | | 2023 |
| O marketing social na promoção da igualdade de género nos órgãos sociais: estudo de caso–CASES IV Pereira Casos de marketing público y no lucrativo-Casos de Marketing Público e Não …, 2022 | | 2022 |
| O impacto do celebrity endorsement na intenção de compra: o caso das celebridades desportivas nas redes sociais FAA Moreira | | 2022 |
| O efeito da Responsabilidade Social Corporativa na Imagem e no Valor da marca e o seu impacto na Satisfação do consumidor JCA Araújo | | 2022 |
| Artificial intelligence application in e-commerce: cross-sell and up-sell M Monteiro, AIRL Azevedo, IV Pereira Cadernos de Investigação do Mestrado em Negócio Eletrónico 2, 2022 | | 2022 |
| O efeito mediador da Imagem da Marca no impacto da RSC na satisfação do consumidor. IV Pereira, J Araújo CIES 22, 2022 | | 2022 |
Joao F. ProencaProfessor Catedrático, University of Porto, Faculty of EconomicsVerified email at fep.up.pt
Joao F. ProencaProfessor Catedrático, University of Porto, Faculty of EconomicsVerified email at fep.up.pt