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Inês Veiga Pereira
Inês Veiga Pereira
CEOS.PP, ISCAP, Polytechnic of Porto
Verified email at iscap.ipp.pt
Title
Cited by
Cited by
Year
The effect of corporate social responsibility on brand image and brand equity and its impact on consumer satisfaction
J Araújo, IV Pereira, JD Santos
Administrative Sciences 13 (5), 118, 2023
322023
Exploring the consumption of charity-linked products
JF Proença, IV Pereira
International Review on Public and Nonprofit Marketing 5, 53-69, 2008
282008
Marketing Relacionado a Causas-Factores que influenciam a compra de Produtos Solidários
IABV Correia, P Beira
Faculdade de Economia da Universidade do Porto, 2011
92011
Confronting security and privacy challenges in digital marketing
PB Pires, JD Santos, IV Pereira, AI Torres
IGI Global, 2023
82023
Motivações para ir às compras
IV Pereira
Revista Portuguesa de Marketing 20, 7-21, 2007
6*2007
O Amor à marca Futebol Clube do Porto: os seus antecedentes e consequências
ACM Barbosa
PQDT-Global, 2016
52016
Artificial Neural Networks: History and State of the Art
PB Pires, JD Santos, IV Pereira
Encyclopedia of Information Science and Technology, Sixth Edition, 1-25, 2025
42025
Plano de comunicação online: space2business
JP Loureiro
PQDT-Global, 2016
42016
The impact of WOM on the acceptance of mobile banking
G Zarnadze, IV Pereira
Proceedings of the International Conference on Business Excellence 15 (1 …, 2021
32021
Sports celebrity endorsement impact on purchase intention
IV Pereira, F Moreira, JD Santos, P Pires
Revista Galega de Economía 32 (3), 2023
22023
The Concept of Sustainability Supported by Green Marketing in Digital Communication Applied to Textile Fashion
JD Santos, IV Pereira, MC Passos
Promoting Organizational Performance Through 5G and Agile Marketing, 96-121, 2023
22023
Exploring ethical consumerism: the case of charity-linked products.
IV Pereira, JF Proença
Macromarketing ISMD joint conference, 2007
22007
The Use of Events to Achieve Social Change: The Case of ILGA Portugal
I Santos, I Veiga Pereira, C Pereira, D Moreira, S Santos
Social Marketing and Sustainable Development Goals (SDGs) Case Studies for a …, 2023
12023
O efeito da Responsabilidade Social Corporativa na Imagem e no Valor da marca e o seu impacto na Satisfação do consumidor
JCA Araújo
PQDT-Global, 2022
12022
Colour Theory in Healthcare Corporate Identity
IV Pereira, JD Santos, IN de Carvalho
Management and Marketing for Improved Competitiveness and Performance in the …, 2021
12021
Do reference groups influence purchase decision?
I Pereira, Â Gomes
CAPSI 2020 Proceedings. 7, https://aisel.aisnet.org/capsi2020/7, 2020
12020
NPOs marketing - nonvolunteers and organizations relationship and future volunteering intention
IV Pereira
Universidad de Vigo, 2015
12015
Supermarkets in Portugal-Corporate Social Responsibility image, attitude towards the brand and purchase intention
IV Pereira
Regulation and Best Practices in Public and Nonprofit Marketing 374, 2010
12010
Marketing: History and Development of Its Definition
PB Pires, JD Santos, IV Pereira
Encyclopedia of Information Science and Technology, Sixth Edition, 1-17, 2025
2025
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
IV Pereira, PB Pires, JD Santos
IGI Global, 2023
2023
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