| The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries G Al-Abdallah, N Khair, R Elmarakby Journal of International Consumer Marketing 33 (5), 559-577, 2021 | 37 | 2021 |
| Fashion-related remedies: Exploring fashion consumption stories during Covid-19. ‘Nostalgia overpowering, Old is the new me’ N Khair, S Malhas Journal of Global Fashion Marketing 14 (1), 77-92, 2023 | 18 | 2023 |
| TikTok app usage behavior: the role of hedonic consumption experiences AZ Abbasi, N Ayaz, S Kanwal, M Albashrawi, N Khair Data Technologies and Applications 57 (3), 344-365, 2023 | 7 | 2023 |
| “Foreign brands of course!” An ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands N Khair, E Lloyd-Parkes, J Deacon Journal of Global Fashion Marketing 12 (3), 274-290, 2021 | 7 | 2021 |
| Willpower: auto-ethnographic insights into the challenges that women encounter in academia N Khair, A Al-Twal, B Mahadin, B Nabil British Journal of Middle Eastern Studies 49 (4), 526-536, 2022 | 6 | 2022 |
| Marketing of self: Using tattoos to symbolize ownership and control of One's body. Narratives from Middle Eastern women. N Khair Sociology Compass, 2022 | 2 | 2022 |
| The Effect of Ageing Consumers' Characteristics on Store Selection and Food Shopping: A Review V Verma Chandra, N Khair, N Meiners Asia-Pacific Social Science Review, 2022 | 2 | 2022 |
| EXPLORING THE MEANINGS JORDANIAN CONSUMERS ALLOCATE TO FOREIGN BRANDS: AN ETHNOGRAPHY ON UNDERSTANDING THE EFFECT OF BRAND COUNTRY OF ORIGIN IMAGE ON CONSUMPTION N Khair University of South Wales, 2019 | 2 | 2019 |
| The full story: Mining rich authoethnographic data for insight into the international consumer’s behaviour with luxury fashion goods EL Parkes, J Deacon, N Khair Journal of Marketing Development and Competitiveness 12 (4), 2018 | 2 | 2018 |
| The inconspicuous benefits of a crisis in shifting perceptions of country image and local goods in Jordan N khair, B Mahadin, L Gammoh, A Altwal international journal of organizational analysis, 2023 | 1 | 2023 |
| Positive Influences of Covid-19 on Local touristic Sites: The Role of Country Image in Stimulating Tourism in Jordan and India N Khair, V Chandra, S El-Deeb CONFERENCE ON MANAGING TOURISM ACROSS CONTINENTS – Tourism for a Better …, 2022 | 1 | 2022 |
| Exploring the Impact of Gamified Experiences on User Engagement in Fitness Apps: A GAMEFULQUEST Perspective U Rehman, AZ Abbasi, DH Ting, M Hassan, N Khair IEEE Transactions on Engineering Management, 2023 | | 2023 |
| “Authentic or Fake Fashion Branded Items? Narratives Exploring Consumers’ Perceptions Towards Copycat Brands among Middle Eastern Individuals.” N Khair, N Hussam Khair, T Murad Fashion, Style & Popular Culture, 2023 | | 2023 |
| You became head at the worst time, COVID-19 N Khair 'What the Hell was I Thinking?', 21-26, 2022 | | 2022 |
| Positive Influences of Covid-19 on Local touristic Sites: The Role of Country Image in Stimulating Tourism in Jordan and India N Khair, V Chandra, S El-Deeb CONFERENCE ON MANAGING TOURISM ACROSS CONTINENTS – Tourism for a Better …, 2022 | | 2022 |
| Uncovering the Role of ‘Culture’ and ‘Self-Image’ in Determining Academics’ Acceptance of Performance Appraisal in a Jordanian University Contex A Al-twal, N Khair International Journal of Business Innovation and Research, 2022 | | 2022 |
| Fashion Consumption Remedies in Response to Nostalgia during Covid-19 N Khair, S Malhas FMCD Colloquium-Manchester Fashion Institute/ Academy of Marketing, 2021 | | 2021 |
| Willpower: auto-ethnographic insights into the challenges that women encounter in academia’ N Khair, A Al-Twal, B Mahadin, B Nabil Women in Academia 1st International Conference- Online, 2021 | | 2021 |
| Investigating the Impact of Ai on Improving Customer Experience Through Social Media Marketing: An Analysis of Jordanian Millennials F Omeish, M Al Khasawneh, N Khair Available at SSRN 4602578, 0 | | |
| Influence of Cultural Dimensions and Brand Country of Origin Image on Consumption Behaviour: A case of Jordanian Consumers N Khair, EL Parkes, J Deacon | | |
