| Re‐examining green purchase behaviour and the green consumer profile: new evidences G Akehurst, C Afonso, HM Gonçalves Management decision 50 (5), 972-988, 2012 | 935 | 2012 |
| Green buying behavior and the theory of consumption values: A fuzzy-set approach HM Gonçalves, TF Lourenço, GM Silva Journal of business research 69 (4), 1484-1491, 2016 | 414 | 2016 |
| Customer loyalty through social networks: Lessons from Zara on Facebook AM Gamboa, HM Gonçalves Business horizons 57 (6), 709-717, 2014 | 327 | 2014 |
| Social value and organizational performance in non-profit social organizations: Social entrepreneurship, leadership, and socioeconomic context effects JA Felício, HM Gonçalves, V da Conceição Gonçalves Journal of business research 66 (10), 2139-2146, 2013 | 305 | 2013 |
| The role of motivations and involvement in wine tourists' intention to return: SEM and fsQCA findings C Afonso, GM Silva, HM Gonçalves, M Duarte Journal of business research 89, 313-321, 2018 | 146 | 2018 |
| The customer satisfaction‐customer loyalty relationship: Reassessing customer and relational characteristics moderating effects HM Gonçalves, P Sampaio Management Decision 50 (9), 1509-1526, 2012 | 135 | 2012 |
| Multichannel consumer behaviors in the mobile environment: Using fsQCA and discriminant analysis to understand webrooming motivations S Santos, HM Gonçalves Journal of Business Research 101, 757-766, 2019 | 110 | 2019 |
| Causal recipes for customer loyalty to travel agencies: Differences between online and offline customers GM Silva, HM Goncalves Journal of Business Research 69 (11), 5512-5518, 2016 | 85 | 2016 |
| Motivations for posting online reviews in the hotel industry HM Gonçalves, GM Silva, TG Martins Psychology & Marketing 35 (11), 807-817, 2018 | 61 | 2018 |
| Determinants of users’ continuance intention toward digital innovations: are late adopters different? SF Jahanmir, GM Silva, PJ Gomes, HM Gonçalves Journal of Business Research 115, 225-233, 2020 | 59 | 2020 |
| The consumer decision journey: A literature review of the foundational models and theories and a future perspective S Santos, HM Gonçalves Technological Forecasting and Social Change 173, 121117, 2021 | 43 | 2021 |
| Green consumer segmentation: managerial and environmental implications from the perspective of business strategies and practices C Afonso, D Gavilan, J García-Madariaga, HM Gonçalves Sustainability in Innovation and Entrepreneurship: Policies and Practices …, 2018 | 30 | 2018 |
| Explaining consumer use of renewable energy: determinants and gender and age moderator effects H Martins Gonçalves, A Viegas Journal of Global Scholars of Marketing Science 25 (3), 198-215, 2015 | 29 | 2015 |
| Why consumers purchase organic products? The role of environment, health and age C Afonso, D Gavilán, H Martins Gonçalves, J García de Madariaga XXIX Congreso de Marketing AEMARK (2017), p 36-50, 2017 | 14 | 2017 |
| Multi-group invariance in a third-order factorial model: Attribute satisfaction measurement HMM Gonçalves Journal of Business Research 66 (9), 1292-1297, 2013 | 13 | 2013 |
| The Role of Qualitative Research in Current Digital Social Media: Issues and Aspects—An Introduction HM Goncalves, A Rey‐Martí, N Roig‐Tierno, MP Miles Psychology & Marketing 33 (12), 1023-1028, 2016 | 12 | 2016 |
| Social media engagement and real‐time marketing: Using net‐effects and set‐theoretic approaches to understand audience and content‐related effects S Santos, HM Gonçalves, M Teles Psychology & Marketing 40 (3), 497-515, 2023 | 11 | 2023 |
| Consumer decision journey: Mapping with real-time longitudinal online and offline touchpoint data S Santos, HM Gonçalves European Management Journal, 2022 | 11 | 2022 |
| The influence of risks perception on the purchase of ecological personal care products C Afonso, D Gavilan, J García-Madariaga, HM Gonçalves Instituto Superior de Entre Douro e Vouga (ISVOUGA), 2016 | 9 | 2016 |
| Information searching in the mobile environment: Differences in involvement dimensions among product categories✰,✰✰,★,★★ S Santos, HM Gonçalves Technological Forecasting and Social Change 162, 120379, 2021 | 8 | 2021 |
Carolina AfonsoProfessor at ISEG (Lisbon School of Economics and Management), Universidade de LisboaEmail confirmado em iseg.ulisboa.pt
