Pedro Torres
Pedro Torres
Associate Professor with Habilitation, University of Coimbra
Verified email at - Homepage
Cited by
Cited by
Antecedents and outcomes of digital influencer endorsement: An exploratory study
P Torres, M Augusto, M Matos
Psychology & Marketing 36 (12), 1267-1276, 2019
Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity
M Augusto, P Torres
Journal of retailing and Consumer Services 42, 1-10, 2018
Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
E Wallace, P Torres, M Augusto, M Stefuryn
Journal of Product & Brand Management 31 (2), 189-205, 2022
Determining the causal relationships that affect consumer-based brand equity: The mediating effect of brand loyalty
PM Torres, MG Augusto, JV Lisboa
Marketing Intelligence & Planning 33 (6), 944-956, 2015
Value dimensions of gamification and their influence on brand loyalty and word‐of‐mouth: Relationships and combinations with satisfaction and brand love
P Torres, M Augusto, C Neves
Psychology & Marketing 39 (1), 59-75, 2022
Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions
P Torres, M Augusto, P Godinho
Journal of Business Research 79, 52-65, 2017
Digitalisation, social entrepreneurship and national well-being
P Torres, M Augusto
Technological Forecasting and Social Change 161, 120279, 2020
Building resilience to negative information and increasing purchase intentions in a digital environment
P Torres, M Augusto
Journal of Business Research 101, 528-535, 2019
Levels of necessity of entrepreneurial ecosystems elements
P Torres, P Godinho
Small Business Economics 59 (1), 29-45, 2022
The impact of experiential learning on managers’ strategic competencies and decision style
P Torres, M Augusto
Journal of Innovation & Knowledge 2 (1), 10-14, 2017
E-commerce strategies and corporate performance: an empirical investigation
P Marcelo Torres, J Veríssimo Lisboa, M M. Yasin
Competitiveness Review 24 (5), 463-481, 2014
Improving consumers’ willingness to pay using social media activities
P Torres, M Augusto, E Wallace
Journal of Services Marketing 32 (7), 880-896, 2018
Attention to social issues and CEO duality as enablers of resilience to exogenous shocks in the tourism industry
P Torres, M Augusto
Tourism Management 87, 104400, 2021
Building customers’ resilience to negative information in the airline industry
M Augusto, P Godinho, P Torres
Journal of Retailing and Consumer Services 50, 235-248, 2019
Understanding complementarities among different forms of innovation
P Torres, M Augusto
European Journal of Innovation Management 23 (5), 813-834, 2019
Cultural configurations and entrepreneurial realisation
P Torres, M Augusto
International Journal of Entrepreneurial Behavior & Research 25 (1), 112-128, 2019
Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands
E Wallace, P Torres, M Augusto, M Stefuryn
Journal of Business Research 135, 519-531, 2021
Machine learning for customer churn prediction in retail banking
J Dias, P Godinho, P Torres
International Conference on Computational Science and Its Applications, 576-589, 2020
The impact of trust and electronic word-of-mouth reviews on purchasing intention
J Torres, P Torres, M Augusto
International Journal of Entrepreneurship and Small Business 37 (1), 136-151, 2019
The influence of city reputation on T-KIBS concentration
P Torres, P Godinho
European Planning Studies 28 (10), 1960-1978, 2020
The system can't perform the operation now. Try again later.
Articles 1–20