Anders Gustafsson
Anders Gustafsson
Professor of Marketing, BI Norwegian Business School
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Cited by
Cited by
The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention
A Gustafsson, MD Johnson, I Roos
Journal of Marketing, 210-218, 2005
The evolution and future of national customer satisfaction index models
MD Johnson, A Gustafsson, TW Andreassen, L Lervik, J Cha
Journal of economic Psychology 22 (2), 217-245, 2001
Service portraits in service research: a critical review
B Edvardsson, A Gustafsson, I Roos
International Journal of Service Industry Management 16 (1), 107-121, 2005
Improving customer satisfaction, loyalty and profit: An integrated measurement and management system
M Johnson, A Gustafsson
Wiley-India, 2006
Harnessing the creative potential among users*
P Kristensson, A Gustafsson, T Archer
Journal of Product Innovation Management 21 (1), 4-14, 2004
The effects of satisfaction and loyalty on profits and growth: products versus services
B Edvardsson, MD Johnson, A Gustafsson, T Strandvik
Total Quality Management 11 (7), 917-927, 2000
New service development and innovation in the new economy
B Edvardsson, A Gustafsson, MD Johnson, B Sandén
Studentlitteratur, 2002
Competitive advantage through service differentiation by manufacturing companies
H Gebauer, A Gustafsson, L Witell
Journal of Business Research, 2011
Idea generation: customer co-creation versus traditional market research techniques
L Witell, P Kristensson, A Gustafsson, M Löfgren
Journal of Service Management 22 (2), 140-159, 2011
Match or mismatch: strategy-structure configurations in the service business of manufacturing companies
H Gebauer, B Edvardsson, A Gustafsson, L Witell
Journal of Service Research 13 (2), 198-215, 2010
Customer co‐creation in service innovation: a matter of communication?
R Verma, A Gustafsson, P Kristensson, L Witell
Journal of service management, 2012
Reasons for household food waste with special attention to packaging
H Williams, F Wikström, T Otterbring, M Löfgren, A Gustafsson
Journal of cleaner production 24, 141-148, 2012
Competing in a service economy
A Gustafsson, M Johnson
Wiley-India, 2006
Conjoint measurement: Methods and applications
A Gustafsson, A Herrmann, F Huber
Springer Science & Business Media, 2013
Determining attribute importance in a service satisfaction model
A Gustafsson, MD Johnson
Journal of Service Research 7 (2), 124-141, 2004
The impact of quality practices on customer satisfaction and business results: product versus service organizations
L Nilsson, MD Johnson, A Gustafsson
Journal of Quality Management 6 (1), 5-27, 2001
Conjoint analysis as an instrument of market research practice
A Gustafsson, A Herrmann, F Huber
Conjoint measurement, 5-45, 2000
Small details that make big differences: A radical approach to consumption experience as a firm's differentiating strategy
RN Bolton, A Gustafsson, J McColl-Kennedy, NJ Sirianni, DK Tse
Journal of Service Management 25 (2), 253-274, 2014
Developing successful technology‐based services: the issue of identifying and involving innovative users
J Matthing, P Kristensson, A Gustafsson, A Parasuraman
Journal of Services Marketing, 2006
Defining service innovation: A review and synthesis
L Witell, H Snyder, A Gustafsson, P Fombelle, P Kristensson
Journal of Business Research 69 (8), 2863-2872, 2016
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