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Ana Pinto de Lima
Ana Pinto de Lima
CEOS - Centro de Estudos Organizacionais e Sociais do Politécnico do Porto
Verified email at iscap.ipp.pt
Title
Cited by
Cited by
Year
Two sides of a coin: connecting corporate brand heritage to consumers’ corporate image heritage Journal of Brand Management
A Rindell, FP Santos, AP Lima
Journal of Brand Management, 2015
81*2015
Comparing Consumers' Value Perception of Luxury Goods: Is National Culture a Sufficiently Explanatory Factor?
MBH Beata Stępień , Ana Pinto Lima , Lutfu Sagbansua 
Economics and Business Review 2, 74-93, 2016
332016
Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector
M Stępień, Beata & Pinto Lima, Ana & Hinner
Journal of Intercultural Management 10, 139-158, 2018
152018
An examination of the tribal community dimensions of ICT users
A Pinto de Lima, C Brito
Journal of Internet Commerce 11 (4), 291-308, 2012
112012
New Trends and Tools for Customer Relationship: Challenges in Digital Transformation
J Lima, A., & Pacheco
Educational and Social Dimensions of Digital Transformation in Organizations …, 2019
9*2019
Gamification of Mobile Applications as a Tool for Optimising the Experience of Museums
L Câmara, AP de Lima
Marketing and Smart Technologies: Proceedings of ICMarkTech 2020, 185-198, 2021
32021
Luxury Goods’ Perception Within Millennials Cohort: Evidence against global homogeneity myth
AP Stępień, B. & Lima
International Journal of Marketing, Communication and New Media 4 (Special …, 2018
32018
Wine marketing event–the importance of emotions in a wine tasting for inexperienced participants
AP de Lima, J Pacheco, P Silva
International Conference on Tourism, Technology and Systems, 266-279, 2020
22020
Effects of Experience on Valuing a Tourist Event: A Theoretical Review and Propositions
AP de Lima, J Pacheco, P Silva
Advances in Tourism, Technology and Smart Systems: Proceedings of ICOTTS …, 2020
22020
Mídias Sociais: um estudo sob a perspetiva do marketing digital e sua influência sobre o consumidor da geração z (nativos digitais)
FS CRUZ, AP LIMA
Revista Inova Ciência & Tecnologia / Innovative Science & Technology Journal., 2019
22019
Artificial Intelligence Applied to Digital Marketing
JE Aleixo, JL Reis, SF Teixeira, AP de Lima
The Use of Artificial Intelligence in Digital Marketing: Competitive …, 2024
12024
E-Commerce: The Influence of Hedonic and Utilitarian Motivations on Generations X, Y, and Z
AP de Lima, NA Monteiro
Impact of Digital Transformation on the Development of New Business Models …, 2022
12022
Luxury goods’ perception within Generation Y cohort–do country specific characteristics still matter?
B Stępień, AP Lima
Proceedings of the LCBR European Marketing Conference Vol. 7. Lupcon Center …, 2016
12016
Social Selling
AP de Lima
Livros-Edições CEOS. PP, 23-26, 2024
2024
The relationship of online trust with Consumer Generated Media
S Teixeira, A Sofia, AP de Lima
International Journal of Marketing, Innovation and Strategy 1 (1), 51-59, 2023
2023
Online consumption habits
JSB Santos, AP de Lima
International Journal of Marketing, Innovation and Strategy 1 (1), 13-26, 2023
2023
Inbound Marketing
AP de Lima
Livros-Edições CEOS. PP, 205-223, 2022
2022
A publicidade nas redes sociais como influenciadora da compra por impulso: Revisão da literatura
T Teixeira, A Lima, J Pacheco
Cadernos de Investigação do Mestrado em Negócio Eletrónico 2, 2022
2022
As motivações para a compra online de produtos de beleza e vestuário: uma abordagem às gerações X, Y e Z
N Monteiro, AP de Lima
ICIEMC Proceedings, 145-160, 2020
2020
Effects of experience on valuing a tourist event: a theoretical review and propositions
Lima, A., Pacheco, J., Silva, P.
ICOTTS'19 - The 2019 International Conference on Tourism, Technology …, 2019
2019
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