| Two sides of a coin: connecting corporate brand heritage to consumers’ corporate image heritage Journal of Brand Management A Rindell, FP Santos, AP Lima Journal of Brand Management, 2015 | 80* | 2015 |
| Comparing Consumers' Value Perception of Luxury Goods: Is National Culture a Sufficiently Explanatory Factor? MBH Beata Stępień , Ana Pinto Lima , Lutfu Sagbansua Economics and Business Review 2, 74-93, 2016 | 32 | 2016 |
| Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector M Stępień, Beata & Pinto Lima, Ana & Hinner Journal of Intercultural Management 10, 139-158, 2018 | 16 | 2018 |
| An examination of the tribal community dimensions of ICT users A Pinto de Lima, C Brito Journal of Internet Commerce 11 (4), 291-308, 2012 | 11 | 2012 |
| New Trends and Tools for Customer Relationship: Challenges in Digital Transformation J Lima, A., & Pacheco Educational and Social Dimensions of Digital Transformation in Organizations …, 2019 | 9* | 2019 |
| Gamification of Mobile Applications as a Tool for Optimising the Experience of Museums L Câmara, AP de Lima Marketing and Smart Technologies: Proceedings of ICMarkTech 2020, 185-198, 2021 | 3 | 2021 |
| Luxury Goods’ Perception Within Millennials Cohort: Evidence against global homogeneity myth AP Stępień, B. & Lima International Journal of Marketing, Communication and New Media 4 (Special …, 2018 | 3 | 2018 |
| Artificial intelligence applied to digital marketing JE Aleixo, JL Reis, SF Teixeira, AP de Lima The Use of Artificial Intelligence in Digital Marketing: Competitive …, 2024 | 2 | 2024 |
| Wine marketing event–the importance of emotions in a wine tasting for inexperienced participants AP de Lima, J Pacheco, P Silva International Conference on Tourism, Technology and Systems, 266-279, 2020 | 2 | 2020 |
| Effects of Experience on Valuing a Tourist Event: A Theoretical Review and Propositions AP de Lima, J Pacheco, P Silva Advances in Tourism, Technology and Smart Systems: Proceedings of ICOTTS …, 2020 | 2 | 2020 |
| E-Commerce: The Influence of Hedonic and Utilitarian Motivations on Generations X, Y, and Z AP de Lima, NA Monteiro Impact of Digital Transformation on the Development of New Business Models …, 2022 | 1 | 2022 |
| Luxury goods’ perception within Generation Y cohort–do country specific characteristics still matter? B Stępień, AP Lima Proceedings of the LCBR European Marketing Conference Vol. 7. Lupcon Center …, 2016 | 1 | 2016 |
| Social Selling AP de Lima Livros-Edições CEOS. PP, 23-26, 2024 | | 2024 |
| The relationship of online trust with Consumer Generated Media S Teixeira, A Sofia, AP de Lima International Journal of Marketing, Innovation and Strategy 1 (1), 51-59, 2023 | | 2023 |
| Online consumption habits JSB Santos, AP de Lima International Journal of Marketing, Innovation and Strategy 1 (1), 13-26, 2023 | | 2023 |
| Inbound Marketing AP de Lima Livros-Edições CEOS. PP, 205-223, 2022 | | 2022 |
| A publicidade nas redes sociais como influenciadora da compra por impulso: Revisão da literatura T Teixeira, A Lima, J Pacheco Cadernos de Investigação do Mestrado em Negócio Eletrónico 2, 2022 | | 2022 |
| As motivações para a compra online de produtos de beleza e vestuário: uma abordagem às gerações X, Y e Z N Monteiro, AP de Lima ICIEMC Proceedings, 145-160, 2020 | | 2020 |
| Effects of experience on valuing a tourist event: a theoretical review and propositions Lima, A., Pacheco, J., Silva, P. ICOTTS'19 - The 2019 International Conference on Tourism, Technology …, 2019 | | 2019 |
| Mídias Sociais: um estudo sob a perspetiva do marketing digital e sua influência sobre o consumidor da geração z (nativos digitais) FS CRUZ, AP LIMA Revista Inova Ciência & Tecnologia / Innovative Science & Technology Journal., 2019 | | 2019 |
Beata StępieńProfessor of International Business, Poznan University of EconomicsVerified email at ue.poznan.pl
