| A data-driven approach to predict the success of bank telemarketing S Moro, P Cortez, P Rita Decision Support Systems 62 (June), 22-31, 2014 | 493 | 2014 |
| The internet, consumer empowerment and marketing strategies GD Pires, J Stanton, P Rita European journal of marketing 40 (9/10), 936-949, 2006 | 450 | 2006 |
| Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation S Moro, P Cortez, P Rita Expert Systems with Applications 42 (3), 1314-1324, 2015 | 271 | 2015 |
| Modelling and testing consumer trust dimensions in e-commerce T Oliveira, M Alhinho, P Rita, G Dhillon Computers in Human Behavior 71 (June), 153-164, 2017 | 254 | 2017 |
| Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis A Amado, P Cortez, P Rita, S Moro European Research on Management and Business Economics 24 (1), 1-7, 2018 | 173 | 2018 |
| Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach S Moro, P Rita, B Vala Journal of Business Research 69 (9), 3341-3351, 2016 | 165 | 2016 |
| Tendências internacionais em turismo J Costa, P Rita, PMR Águas | 128 | 2004 |
| The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel context SMC Loureiro, M Almeida, P Rita International Journal of Hospitality Management 35 (December), 35-43, 2013 | 120 | 2013 |
| Sentiment Classification of Consumer-Generated Online Reviews Using Topic Modeling AC Calheiros, S Moro, P Rita Journal of Hospitality Marketing & Management 26 (7), 675-693, 2017 | 115 | 2017 |
| On the relationship between consumer-brand identification, brand community and brand loyalty PS Coelho, P Rita, Z Santos Journal of Retailing and Consumer Services 43 (July), 101-110, 2018 | 111 | 2018 |
| Online purchase determinants of loyalty: The mediating effect of satisfaction in tourism HG Pereira, M de Fátima Salgueiro, P Rita Journal of Retailing and Consumer Services 30 (May), 279-291, 2016 | 110 | 2016 |
| Privacy concerns and online purchasing behaviour: Towards an integrated model N Fortes, P Rita European Research on Management and Business Economics 22 (3), 167-176, 2016 | 107 | 2016 |
| O marketing relacional como novo paradigma-uma análise conceptual J Antunes, P Rita Revista Portuguesa e Brasileira de Gestão 7 (2), 36-46, 2008 | 102 | 2008 |
| The impact of e-service quality and customer satisfaction on customer behavior in online shopping P Rita, T Oliveira, A Farisa Heliyon 5 (10), e02690, 2019 | 101 | 2019 |
| A text-mining based review of cause-related marketing literature J Guerreiro, P Rita, D Trigueiros Journal of Business Ethics 139 (1), 111-128, 2016 | 98 | 2016 |
| Do social networking sites contribute for building brands? Evaluating the impact of users' participation on brand awareness and brand attitude D Langaro, P Rita, M de Fátima Salgueiro Journal of Marketing Communications 24 (2), 146-168, 2018 | 82 | 2018 |
| Attention, emotions and cause-related marketing effectiveness J Guerreiro, P Rita, D Trigueiros European Journal of Marketing 49 (11/12), 1728-1750, 2015 | 80 | 2015 |
| Tourism in the European Union P Rita International Journal of Contemporary Hospitality Management 12 (7), 434-436, 2000 | 76 | 2000 |
| A service quality evaluation scale for the hospitality sector A Salazar, J Costa, P Rita Worldwide Hospitality and Tourism Themes 2 (4), 383-397, 2010 | 75 | 2010 |
| Brand strategies in social media in hospitality and tourism S Moro, P Rita International Journal of Contemporary Hospitality Management 30 (1), 343-364, 2018 | 74 | 2018 |
Sérgio MoroISTAR-IUL (ISCTE-IUL)Verified email at iscte-iul.pt
