| The internet, consumer empowerment and marketing strategies LT Wright, GD Pires, J Stanton, P Rita European journal of marketing, 2006 | 422 | 2006 |
| A data-driven approach to predict the success of bank telemarketing S Moro, P Cortez, P Rita Decision Support Systems 62, 22-31, 2014 | 396 | 2014 |
| Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation S Moro, P Cortez, P Rita Expert Systems with Applications 42 (3), 1314-1324, 2015 | 215 | 2015 |
| Modelling and testing consumer trust dimensions in e-commerce T Oliveira, M Alhinho, P Rita, G Dhillon Computers in Human Behavior 71, 153-164, 2017 | 182 | 2017 |
| Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach S Moro, P Rita, B Vala Journal of Business Research 69 (9), 3341-3351, 2016 | 130 | 2016 |
| Tendências internacionais em turismo J Costa, P Rita, PMR Águas | 124 | 2001 |
| Tendências internacionais em turismo J Costa, P Rita, PMR Águas | 124 | 2001 |
| Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis A Amado, P Cortez, P Rita, S Moro European Research on Management and Business Economics 24 (1), 1-7, 2018 | 120 | 2018 |
| The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel context SMC Loureiro, M Almeida, P Rita International Journal of Hospitality Management 35, 35-43, 2013 | 92 | 2013 |
| O marketing relacional como novo paradigma-uma análise conceptual J Antunes, P Rita Revista Portuguesa e Brasileira de Gestão 7 (2), 36-46, 2008 | 89 | 2008 |
| Sentiment Classification of Consumer-Generated Online Reviews Using Topic Modeling AC Calheiros, S Moro, P Rita Journal of Hospitality Marketing & Management 26 (7), 675-693, 2017 | 85 | 2017 |
| Privacy concerns and online purchasing behaviour: Towards an integrated model N Fortes, P Rita European Research on Management and Business Economics 22 (3), 167-176, 2016 | 84 | 2016 |
| Online purchase determinants of loyalty: The mediating effect of satisfaction in tourism HG Pereira, M de Fátima Salgueiro, P Rita Journal of Retailing and Consumer Services 30, 279-291, 2016 | 82 | 2016 |
| A text-mining based review of cause-related marketing literature J Guerreiro, P Rita, D Trigueiros Journal of Business Ethics 139 (1), 111-128, 2016 | 76 | 2016 |
| Tourism in the European Union P Rita International Journal of Contemporary Hospitality Management, 2000 | 74 | 2000 |
| Attention, emotions and cause-related marketing effectiveness J Guerreiro, P Rita, D Trigueiros European Journal of Marketing, 2015 | 68 | 2015 |
| On the relationship between consumer-brand identification, brand community and brand loyalty PS Coelho, P Rita, Z Santos Journal of Retailing and Consumer Services, 2018 | 67 | 2018 |
| A service quality evaluation scale for the hospitality sector A Salazar, J Costa, P Rita Worldwide Hospitality and Tourism Themes, 2010 | 66 | 2010 |
| Web marketing tourism destinations P Rita ECIS 2000: European Conference on Information Systems Proceedings, 2000 | 66 | 2000 |
| Do social networking sites contribute for building brands? Evaluating the impact of users' participation on brand awareness and brand attitude D Langaro, P Rita, M de Fátima Salgueiro Journal of Marketing Communications 24 (2), 146-168, 2018 | 62 | 2018 |
Sérgio MoroISTAR-IUL (ISCTE-IUL)Verified email at iscte-iul.pt
