Paulo Rita
Paulo Rita
Full Professor of Marketing at NOVA IMS, Universidade Nova de Lisboa
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Cited by
Cited by
A data-driven approach to predict the success of bank telemarketing
S Moro, P Cortez, P Rita
Decision Support Systems 62 (June), 22-31, 2014
The impact of e-service quality and customer satisfaction on customer behavior in online shopping
P Rita, T Oliveira, A Farisa
Heliyon 5 (10), e02690, 2019
The internet, consumer empowerment and marketing strategies
GD Pires, J Stanton, P Rita
European journal of marketing 40 (9/10), 936-949, 2006
Modelling and testing consumer trust dimensions in e-commerce
T Oliveira, M Alhinho, P Rita, G Dhillon
Computers in Human Behavior 71 (June), 153-164, 2017
Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation
S Moro, P Cortez, P Rita
Expert Systems with Applications 42 (3), 1314-1324, 2015
Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis
A Amado, P Cortez, P Rita, S Moro
European Research on Management and Business Economics 24 (1), 1-7, 2018
On the relationship between consumer-brand identification, brand community and brand loyalty
PS Coelho, P Rita, Z Santos
Journal of Retailing and Consumer Services 43 (July), 101-110, 2018
Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach
S Moro, P Rita, B Vala
Journal of Business Research 69 (9), 3341-3351, 2016
Sentiment Classification of Consumer-Generated Online Reviews Using Topic Modeling
AC Calheiros, S Moro, P Rita
Journal of Hospitality Marketing & Management 26 (7), 675-693, 2017
Privacy concerns and online purchasing behaviour: Towards an integrated model
N Fortes, P Rita
European Research on Management and Business Economics 22 (3), 167-176, 2016
Online purchase determinants of loyalty: The mediating effect of satisfaction in tourism
HG Pereira, M de Fátima Salgueiro, P Rita
Journal of Retailing and Consumer Services 30 (May), 279-291, 2016
Do social networking sites contribute for building brands? Evaluating the impact of users' participation on brand awareness and brand attitude
D Langaro, P Rita, M de Fátima Salgueiro
Journal of Marketing Communications 24 (2), 146-168, 2018
A text-mining based review of cause-related marketing literature
J Guerreiro, P Rita, D Trigueiros
Journal of Business Ethics 139 (1), 111-128, 2016
Brand strategies in social media in hospitality and tourism
S Moro, P Rita
International Journal of Contemporary Hospitality Management 30 (1), 343-364, 2018
The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel context
SMC Loureiro, M Almeida, P Rita
International Journal of Hospitality Management 35 (December), 35-43, 2013
Tendências internacionais em turismo
J Costa, P Rita, PMR Águas
Attention, emotions and cause-related marketing effectiveness
J Guerreiro, P Rita, D Trigueiros
European Journal of Marketing 49 (11/12), 1728-1750, 2015
O marketing relacional como novo paradigma-uma análise conceptual
J Antunes, P Rita
Revista Portuguesa e Brasileira de Gestão 7 (2), 36-46, 2008
An automated literature analysis on data mining applications to credit risk assessment analysis
S Moro, P Cortez, P Rita
Dunis, C; Middleton, P.W.; Karathanasopoulos, A.; Theofilatos, K …, 2016
Airline passengers’ perceptions of service quality: Themes in online reviews
A Brochado, P Rita, C Oliveira, F Oliveira
International Journal of Contemporary Hospitality Management 31 (2), 855-873, 2019
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