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Bruno Morgado Ferreira
Bruno Morgado Ferreira
Professor, Polytechnic Institute of Viseu
Email confirmado em estgv.ipv.pt
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Citado por
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Ano
Towards a deeper understanding of the purchase of souvenirs
S Amaro, B Morgado Ferreira, C Henriques
Tourism and Hospitality Research 20 (2), 223-236, 2020
382020
Packaging texture influences product taste and consumer satisfaction
BM Ferreira
Journal of Sensory Studies 34 (6), e12532, 2019
362019
An Insight into the Level of Information about Sustainability of Edible Insects in a Traditionally Non-Insect-Eating Country: Exploratory Study
RPF Guiné, SG Florença, O Anjos, PMR Correia, BM Ferreira, CA Costa
Sustainability 13 (21), 12014, 2021
132021
Digital technology and eWOM in the context of higher education: a study from Portugal and Spain
BM Ferreira, JL Abrantes, A Seabra, IM Rubio
Journal of Marketing for Higher Education, 1-20, 2020
82020
L’influence de la texture d'un emballage: une approche par des méthodes explicites et implicites
BEM Ferreira
Université d'Auvergne, 2014
32014
Le rôle de la texture du packaging lors d’un achat en ligne
B Ferreira, S Capelli, O Trendel
32013
Ativismo de marcas: a consolidação de marcas como agentes sociais
RWO Souza
22021
Value Co-creation and the media market segment: a multiple case studies analyzed under the approach of service dominant logic of marketing: an abstract
FR Brambilla, AF Hantt, BM Ferreira
Academy of Marketing Science Annual Conference-World Marketing Congress, 25-26, 2021
22021
A importância do toque em marketing
B Morgado-Ferreira, S Capelli
Millenium-Journal of Education, Technologies, and Health 2 (2), 121-134, 2017
2*2017
Os factores determinantes na compra de souvenirs: uma análise exploratória
S Amaro, B Ferreira, C Henriques
Revista Turismo & Desenvolvimento, 113-115, 2017
22017
A Longitudinal Study on Sustainability Perceptions in Portugal
BM Ferreira, JL Abrantes, M Reis, FR Brambilla
Sustainability 15 (7), 5893, 2023
12023
Professional Development for Higher Education Teaching Staff: An Experience of Peer Learning in a Portuguese Polytechnic
MP Figueiredo, R Matias, V Alves, N Bastos, RP Duarte, B Ferreira, ...
INTED2021 Proceedings, 6356-6361, 2021
12021
Touching but with the Eyes Only! The Effectiveness of Textured Packaging and the Moderating Effect of Previous Tactile Stimulation
B Ferreira, S Capelli, O Trendel
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016
12016
Comment faire évoluer les prix en situation de crise ?
S Capelli, B Ferreira, C Lambey-Checchin
Décisions marketing 71 (3), 77-92, 2013
12013
Strategic Networks’ Dynamics: Evidence of Member Firms’ Retention and Departures in Brazil
TG Braga, NC Filho, D Wegner, FR Brambilla, BM Ferreira
Administrative Sciences 14 (4), 65, 2024
2024
Implementação de intervenções eNURSING: a perceção das pessoas com artrite reumatóide
AA Ribeiro, M Cunha, BM Ferreira, MA Henriques
Servir 2 (01e), 42-42, 2023
2023
Digitalização de Pequenas e Médias Empresas: Planeamento e Aplicação de Marketing Digital
AFB Sousa
2022
Experiências do consumidor e estímulos sensoriais em e-commerce de vestuário
BFR Figueiredo
2022
Antecedentes e consequências do Brand Hate e a influência dos traços de personalidade
RS Silva
2022
Marketing Digital Aplicado em B2B no Caso da PICadvanced
JMA Teixeira
PQDT-Global, 2022
2022
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