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Paul Baines
Paul Baines
Professor of Political Marketing, University of Leicester
Email confirmado em le.ac.uk - Página inicial
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Citado por
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Ano
Marketing
P Baines, C Fill, P Rosengren, Sara and Antonetti
5572017
The political marketing planning process: improving image and message in strategic target areas
PR Baines, P Harris, BR Lewis
Marketing Intelligence & Planning 20 (1), 6-14, 2002
2262002
Strategy development in UK higher education: towards resource‐based competitive advantages
R Lynch*, P Baines
Journal of Higher Education Policy and Management 26 (2), 171-187, 2004
2012004
Public Relations: Contemporary issues and techniques
P Baines, J Egan, FW Jefkins
Routledge, 2004
1902004
Essentials of Marketing
P Baines, C Fill, K Page
1762013
Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
C Bailey, PR Baines, H Wilson, M Clark
Journal of Marketing Management 25 (3-4), 227-252, 2009
1682009
Voter segmentation and candidate positioning
PR Baines
Handbook of political marketing, 403-422, 1999
1471999
Marketing and political campaigning: mutually exclusive or exclusively mutual?
PR Baines, J Egan
Qualitative Market Research: An International Journal 4 (1), 25-34, 2001
1462001
Marketing
C Fill, P Kelly
Oxford University Press, 2008
136*2008
Market segmentation and product differentiation in political campaigns: A technical feature perspective
PR Baines, RM Worcester, D Jarrett, R Mortimore
Journal of Marketing Management 19 (1-2), 225-249, 2003
1182003
Contemporary strategic marketing
R Brennan, P Baines, P Garneau
Bloomsbury Publishing, 2007
1092007
Marketing 3e
P Baines, C Fill
1002014
Guilt in marketing research: an elicitation–consumption perspective and research agenda
P Antonetti, P Baines
International Journal of Management Reviews 17 (3), 333-355, 2015
952015
The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims
PR Baines, NJ O'Shaughnessy, K Moloney, B Richards, S Butler, M Gill
European Journal of Marketing 44 (3/4), 478-495, 2010
892010
Introducing marketing research
P Baines, B Chansarkar
(No Title), 2002
882002
Selling terror: The symbolization and positioning of Jihad
NJ O'Shaughnessy, PR Baines
Marketing Theory 9 (2), 227-241, 2009
782009
From elicitation to consumption: Assessing the longitudinal effectiveness of negative emotional appeals in social marketing
P Antonetti, P Baines, L Walker
Journal of Marketing Management 31 (9-10), 940-969, 2015
682015
The “Americanisation” myth in European political markets‐A focus on the United Kingdom
PR Baines, C Scheucher, F Plasser
European Journal of Marketing 35 (9/10), 1099-1117, 2001
622001
“Market” classification and political campaigning: some strategic implications
PR Baines, R Brennan, J Egan
Journal of political marketing 2 (2), 47-66, 2003
592003
Al-Qaeda messaging evolution and positioning, 1998–2008: Propaganda analysis revisited
PR Baines, NJ O’Shaughnessy
Public Relations Inquiry 3 (2), 163-191, 2014
582014
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Artigos 1–20