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Xi Chen
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Uncovering the importance of relationship characteristics in social networks: Implications for seeding strategies
X Chen, R Van Der Lans, TQ Phan
Journal of Marketing Research 54 (2), 187-201, 2017
902017
Efficient estimation of network games of incomplete information: Application to large online social networks
X Chen, R van der Lans, M Trusov
Management Science 67 (12), 7575-7598, 2021
82021
Integrating social networks into marketing decision models
X Chen, R Van Der Lans, M Trusov
Handbook of marketing decision models, 505-529, 2017
42017
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