| Investigating the role of the ventromedial prefrontal cortex in the assessment of brands JP Santos, D Seixas, S Brandão, L Moutinho Frontiers in neuroscience 5, 77, 2011 | 78 | 2011 |
| Impact of COVID-19 on medicine lecturers’ mental health and emergency remote teaching challenges C Miguel, L Castro, JP Marques dos Santos, C Serrão, I Duarte International Journal of Environmental Research and Public Health 18 (13), 6792, 2021 | 74 | 2021 |
| Neural imprints of national brands versus own-label brands JP Marques dos Santos, M Martins, HA Ferreira, J Ramalho, D Seixas Journal of Product & Brand Management 25 (2), 184-195, 2016 | 41 | 2016 |
| Neural correlates of the emotional and symbolic content of brands: A neuroimaging study JP Santos, L Moutinho, D Seixas, S Brandão Journal of Customer Behaviour 11 (1), 69-93, 2012 | 36 | 2012 |
| Neuroscience in branding: A functional magnetic resonance imaging study on brands’ implicit and explicit impressions JP Santos, D Seixas, S Brandão, L Moutinho Journal of Brand Management 19 (9), 735-757, 2012 | 31 | 2012 |
| The use of consumer neuroscience knowledge in improving real promotional media: the case of worten JPM Dos Santos, H Ferreira, J Reis, D Prata, SP Simões, ID Borges Marketing and smart technologies: proceedings of ICMarkTech 2019, 202-218, 2020 | 10 | 2020 |
| 'Mind reading': hitting cognition by using ANNs to analyze fMRI data in a paradigm exempted from motor responses JP Marques dos Santos, L Moutinho, M Castelo-Branco International Workshop on Artificial Neural Networks and Intelligent …, 2014 | 9* | 2014 |
| Tackling the cognitive processes that underlie brands' assessments using artificial neural networks and whole brain fMRI acquisitions JP Santos, L Moutinho 2011 International Workshop on Pattern Recognition in NeuroImaging, 9-12, 2011 | 9 | 2011 |
| Structuring Best Practices of Search Engine Optimization for Webpages RMR Issá, JP Marques dos Santos Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 …, 2022 | 8 | 2022 |
| Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: an fMRI study on brand perception JP Marques dos Santos, JD Marques dos Santos Frontiers in Human Neuroscience 18, 1305164, 2024 | 6 | 2024 |
| Towards XAI: interpretable shallow neural network used to model HCP’s fMRI motor paradigm data JD Marques dos Santos, JP Marques dos Santos International Work-Conference on Bioinformatics and Biomedical Engineering …, 2022 | 6 | 2022 |
| Decision-'Making' or How Decisions Emerge in a Cyclic Automatic Process Parsimoniously Modulated by Reason JP Marques dos Santos, L Moutinho Routledge Companion to Consumer Behaviour Analysis, 328-349, 2015 | 6* | 2015 |
| Path weights analyses in a shallow neural network to reach explainable artificial intelligence (XAI) of fMRI data JD Marques dos Santos, JP Marques dos Santos International Conference on Machine Learning, Optimization, and Data Science …, 2022 | 5 | 2022 |
| Advantages and Disadvantages, Concerns, and Solutions for Emergency Remote Teaching During COVID-19: Portuguese Lecturers’ Perspectives JPM dos Santos, C Serrão, TS Amorim-Lopes, AR Rodrigues, S Marina, ... SAGE Open 13 (4), 21582440231221318, 2023 | 2 | 2023 |
| Online Brand Community Characterization with Engagement and Social Network Analysis (SNA) for Marketing Communication: The Subreddit r/intel N Oliveira, JP Marques dos Santos Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2 …, 2022 | 2 | 2022 |
| Burnout, resilience, and subjective well-being among Portuguese lecturers’ during the COVID-19 pandemic L Castro, C Serrão, AR Rodrigues, S Marina, JPM Dos Santos, ... Frontiers in Psychology 14, 1271004, 2023 | 1 | 2023 |
| Path-Weights and Layer-Wise Relevance Propagation for Explainability of ANNs with fMRI Data JD Marques dos Santos, JP Marques dos Santos International Conference on Machine Learning, Optimization, and Data Science …, 2023 | 1 | 2023 |
| Classroom Layouts for Technology-based Active Learning Spaces JPM dos Santos, B Martins, JL Reis E-business technologies conference proceedings 3 (1), 253-259, 2023 | 1 | 2023 |
| Business intelligence in sports retail: data mining application F Castelo-Branco, JL Reis, JC Vieira, JPM dos Santos 2021 16th Iberian Conference on Information Systems and Technologies (CISTI …, 2021 | 1 | 2021 |
| Habeo ergo sum: neural correlates for self-concept nourishing with brands’ symbolic meanings JP Santos, D Seixas, S Brandão, L Moutinho | 1 | 2009 |
Luiz MoutinhoVisiting Professor at University of SuffolkEmail confirmado em uos.ac.uk
