| Investigating the role of the ventromedial prefrontal cortex in the assessment of brands JP Santos, D Seixas, S Brandão, L Moutinho Frontiers in neuroscience 5, 77, 2011 | 73 | 2011 |
| Impact of COVID-19 on medicine lecturers’ mental health and emergency remote teaching challenges C Miguel, L Castro, JP Marques dos Santos, C Serrão, I Duarte International Journal of Environmental Research and Public Health 18 (13), 6792, 2021 | 37 | 2021 |
| Neural imprints of national brands versus own-label brands JP Marques dos Santos, M Martins, HA Ferreira, J Ramalho, D Seixas Journal of Product & Brand Management 25 (2), 184-195, 2016 | 30 | 2016 |
| Neural correlates of the emotional and symbolic content of brands: A neuroimaging study JP Santos, L Moutinho, D Seixas, S Brandão Journal of Customer Behaviour 11 (1), 69-93, 2012 | 29 | 2012 |
| Neuroscience in branding: A functional magnetic resonance imaging study on brands’ implicit and explicit impressions JP Santos, D Seixas, S Brandão, L Moutinho Journal of Brand Management 19 (9), 735-757, 2012 | 27 | 2012 |
| 'Mind reading': hitting cognition by using ANNs to analyze fMRI data in a paradigm exempted from motor responses JP Marques dos Santos, L Moutinho, M Castelo-Branco International Workshop on Artificial Neural Networks and Intelligent …, 2014 | 6 | 2014 |
| Structuring Best Practices of Search Engine Optimization for Webpages RMR Issá, JP Marques dos Santos Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 …, 2022 | 5 | 2022 |
| The use of consumer neuroscience knowledge in improving real promotional media: the case of worten JPM dos Santos, H Ferreira, J Reis, D Prata, SP Simões, ID Borges Marketing and smart technologies: proceedings of ICMarkTech 2019, 202-218, 2020 | 5 | 2020 |
| Decision-'Making' or How Decisions Emerge in a Cyclic Automatic Process Parsimoniously Modulated by Reason JP Marques dos Santos, L Moutinho Routledge Companion to Consumer Behaviour Analysis, 328-349, 2015 | 5* | 2015 |
| Tackling the cognitive processes that underlie brands' assessments using artificial neural networks and whole brain fMRI acquisitions JP Santos, L Moutinho 2011 International Workshop on Pattern Recognition in NeuroImaging, 9-12, 2011 | 5 | 2011 |
| Online Brand Community Characterization with Engagement and Social Network Analysis (SNA) for Marketing Communication: The Subreddit r/intel N Oliveira, JP Marques dos Santos Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2 …, 2022 | 1 | 2022 |
| Business intelligence in sports retail: data mining application F Castelo-Branco, JL Reis, JC Vieira, JPM dos Santos 2021 16th Iberian Conference on Information Systems and Technologies (CISTI …, 2021 | 1 | 2021 |
| Habeo ergo sum: neural correlates for self-concept nourishing with brands’ symbolic meanings JP Santos, D Seixas, S Brandão, L Moutinho | 1 | 2009 |
| Has It Ever Been the Fashion Blog’s Dusk? A Thematic Analysis-Based Research on the Anguishes in the Post-transition from Text Blog Writers to the Ready-Made Scroll, Scroll … MI Pimenta, JP Marques dos Santos Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 …, 2023 | | 2023 |
| The Blockchain Technology Applications in Higher Education B Vasconcelos, JL Reis, A Sousa, JPM dos Santos, TRUE Project Team 3rd International Conference on Science and Technology Education 2022 …, 2023 | | 2023 |
| Path Weights Analyses in a Shallow Neural Network to Reach Explainable Artificial Intelligence (XAI) of fMRI Data JD Marques dos Santos, JP Marques dos Santos Machine Learning, Optimization, and Data Science: 8th International …, 2023 | | 2023 |
| Organisational Attraction in the Voluntary Military Recruitment in the Portuguese Armed Forces JP de Almeida, JP Marques dos Santos Developments and Advances in Defense and Security: Proceedings of MICRADS …, 2023 | | 2023 |
| Towards XAI: Interpretable Shallow Neural Network Used to Model HCP’s fMRI Motor Paradigm Data JD Marques dos Santos, JP Marques dos Santos Bioinformatics and Biomedical Engineering: 9th International Work-Conference …, 2022 | | 2022 |
| Contribution to the students training on Digital Transformation in postgraduate education JL Reis, JPM dos Santos, FS Rodrigues Book of Extended, 51, 2021 | | 2021 |
| Calling for the Study of the Neuroscience of the Sports Fan Consumer RR Cayolla, JP Marques dos Santos Marketing and Smart Technologies. Smart Innovation, Systems and Technologies …, 2021 | | 2021 |
Luiz MoutinhoVisiting Professor at University of SuffolkEmail confirmado em uos.ac.uk
