José Paulo Marques dos Santos
José Paulo Marques dos Santos
University of Maia (ISMAI) & Faculty of Medicine of University of Porto
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Investigating the role of the ventromedial prefrontal cortex in the assessment of brands
JP Santos, D Seixas, S Brandão, L Moutinho
Frontiers in neuroscience 5, 77, 2011
Impact of COVID-19 on medicine lecturers’ mental health and emergency remote teaching challenges
C Miguel, L Castro, JP Marques dos Santos, C Serrão, I Duarte
International Journal of Environmental Research and Public Health 18 (13), 6792, 2021
Neural imprints of national brands versus own-label brands
JP Marques dos Santos, M Martins, HA Ferreira, J Ramalho, D Seixas
Journal of Product & Brand Management 25 (2), 184-195, 2016
Neural correlates of the emotional and symbolic content of brands: A neuroimaging study
JP Santos, L Moutinho, D Seixas, S Brandão
Journal of Customer Behaviour 11 (1), 69-93, 2012
Neuroscience in branding: A functional magnetic resonance imaging study on brands’ implicit and explicit impressions
JP Santos, D Seixas, S Brandão, L Moutinho
Journal of Brand Management 19 (9), 735-757, 2012
'Mind reading': hitting cognition by using ANNs to analyze fMRI data in a paradigm exempted from motor responses
JP Marques dos Santos, L Moutinho, M Castelo-Branco
International Workshop on Artificial Neural Networks and Intelligent …, 2014
Structuring Best Practices of Search Engine Optimization for Webpages
RMR Issá, JP Marques dos Santos
Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 …, 2022
The use of consumer neuroscience knowledge in improving real promotional media: the case of worten
JPM dos Santos, H Ferreira, J Reis, D Prata, SP Simões, ID Borges
Marketing and smart technologies: proceedings of ICMarkTech 2019, 202-218, 2020
Decision-'Making' or How Decisions Emerge in a Cyclic Automatic Process Parsimoniously Modulated by Reason
JP Marques dos Santos, L Moutinho
Routledge Companion to Consumer Behaviour Analysis, 328-349, 2015
Tackling the cognitive processes that underlie brands' assessments using artificial neural networks and whole brain fMRI acquisitions
JP Santos, L Moutinho
2011 International Workshop on Pattern Recognition in NeuroImaging, 9-12, 2011
Online Brand Community Characterization with Engagement and Social Network Analysis (SNA) for Marketing Communication: The Subreddit r/intel
N Oliveira, JP Marques dos Santos
Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2 …, 2022
Business intelligence in sports retail: data mining application
F Castelo-Branco, JL Reis, JC Vieira, JPM dos Santos
2021 16th Iberian Conference on Information Systems and Technologies (CISTI …, 2021
Habeo ergo sum: neural correlates for self-concept nourishing with brands’ symbolic meanings
JP Santos, D Seixas, S Brandão, L Moutinho
Has It Ever Been the Fashion Blog’s Dusk? A Thematic Analysis-Based Research on the Anguishes in the Post-transition from Text Blog Writers to the Ready-Made Scroll, Scroll …
MI Pimenta, JP Marques dos Santos
Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 …, 2023
The Blockchain Technology Applications in Higher Education
B Vasconcelos, JL Reis, A Sousa, JPM dos Santos, TRUE Project Team
3rd International Conference on Science and Technology Education 2022 …, 2023
Path Weights Analyses in a Shallow Neural Network to Reach Explainable Artificial Intelligence (XAI) of fMRI Data
JD Marques dos Santos, JP Marques dos Santos
Machine Learning, Optimization, and Data Science: 8th International …, 2023
Organisational Attraction in the Voluntary Military Recruitment in the Portuguese Armed Forces
JP de Almeida, JP Marques dos Santos
Developments and Advances in Defense and Security: Proceedings of MICRADS …, 2023
Towards XAI: Interpretable Shallow Neural Network Used to Model HCP’s fMRI Motor Paradigm Data
JD Marques dos Santos, JP Marques dos Santos
Bioinformatics and Biomedical Engineering: 9th International Work-Conference …, 2022
Contribution to the students training on Digital Transformation in postgraduate education
JL Reis, JPM dos Santos, FS Rodrigues
Book of Extended, 51, 2021
Calling for the Study of the Neuroscience of the Sports Fan Consumer
RR Cayolla, JP Marques dos Santos
Marketing and Smart Technologies. Smart Innovation, Systems and Technologies …, 2021
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