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José Paulo Marques dos Santos
José Paulo Marques dos Santos
University of Maia (ISMAI) & Faculty of Medicine of University of Porto
Email confirmado em umaia.pt - Página inicial
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Investigating the role of the ventromedial prefrontal cortex in the assessment of brands
JP Santos, D Seixas, S Brandão, L Moutinho
Frontiers in neuroscience 5, 77, 2011
772011
Impact of COVID-19 on medicine lecturers’ mental health and emergency remote teaching challenges
C Miguel, L Castro, JP Marques dos Santos, C Serrão, I Duarte
International Journal of Environmental Research and Public Health 18 (13), 6792, 2021
642021
Neural imprints of national brands versus own-label brands
JP Marques dos Santos, M Martins, HA Ferreira, J Ramalho, D Seixas
Journal of Product & Brand Management 25 (2), 184-195, 2016
362016
Neural correlates of the emotional and symbolic content of brands: A neuroimaging study
JP Santos, L Moutinho, D Seixas, S Brandão
Journal of Customer Behaviour 11 (1), 69-93, 2012
342012
Neuroscience in branding: A functional magnetic resonance imaging study on brands’ implicit and explicit impressions
JP Santos, D Seixas, S Brandão, L Moutinho
Journal of Brand Management 19 (9), 735-757, 2012
292012
The use of consumer neuroscience knowledge in improving real promotional media: the case of worten
JPM Dos Santos, H Ferreira, J Reis, D Prata, SP Simões, ID Borges
Marketing and smart technologies: proceedings of ICMarkTech 2019, 202-218, 2020
102020
Tackling the cognitive processes that underlie brands' assessments using artificial neural networks and whole brain fMRI acquisitions
JP Santos, L Moutinho
2011 International Workshop on Pattern Recognition in NeuroImaging, 9-12, 2011
92011
'Mind reading': hitting cognition by using ANNs to analyze fMRI data in a paradigm exempted from motor responses
JP Marques dos Santos, L Moutinho, M Castelo-Branco
International Workshop on Artificial Neural Networks and Intelligent …, 2014
8*2014
Structuring Best Practices of Search Engine Optimization for Webpages
RMR Issá, JP Marques dos Santos
Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 …, 2022
62022
Decision-'Making' or How Decisions Emerge in a Cyclic Automatic Process Parsimoniously Modulated by Reason
JP Marques dos Santos, L Moutinho
Routledge Companion to Consumer Behaviour Analysis, 328-349, 2015
6*2015
Path weights analyses in a shallow neural network to reach Explainable Artificial Intelligence (XAI) of fMRI data
JD Marques dos Santos, JP Marques dos Santos
International Conference on Machine Learning, Optimization, and Data Science …, 2022
42022
Towards XAI: interpretable shallow neural network used to model HCP’s fMRI motor paradigm data
JD Marques dos Santos, JP Marques dos Santos
International Work-Conference on Bioinformatics and Biomedical Engineering …, 2022
42022
Online Brand Community Characterization with Engagement and Social Network Analysis (SNA) for Marketing Communication: The Subreddit r/intel
N Oliveira, JP Marques dos Santos
Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2 …, 2022
22022
Business intelligence in sports retail: data mining application
F Castelo-Branco, JL Reis, JC Vieira, JPM dos Santos
2021 16th Iberian Conference on Information Systems and Technologies (CISTI …, 2021
12021
Habeo ergo sum: neural correlates for self-concept nourishing with brands’ symbolic meanings
JP Santos, D Seixas, S Brandão, L Moutinho
12009
Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: an fMRI study on brand perception
JP Marques dos Santos, JD Marques dos Santos
Frontiers in Human Neuroscience 18, 1305164, 2024
2024
Advantages and Disadvantages, Concerns, and Solutions for Emergency Remote Teaching During COVID-19: Portuguese Lecturers’ Perspectives
JPM dos Santos, C Serrão, TS Amorim-Lopes, AR Rodrigues, S Marina, ...
SAGE Open 13 (4), 21582440231221318, 2023
2023
How Can Businesses, Low-Tech Businesses in Particular, Benefit from the Metaverse? A Delphi Perspective from Academics
TSA Lopes, R Carreira, VS Carlos, RH Pereira, C Alves, J Pratas, ...
International Conference on Marketing and Technologies, 489-511, 2023
2023
Burnout, resilience, and subjective well-being among Portuguese lecturers’ during the COVID-19 pandemic
L Castro, C Serrão, AR Rodrigues, S Marina, JPM Dos Santos, ...
Frontiers in Psychology 14, 1271004, 2023
2023
Path-Weights and Layer-Wise Relevance Propagation for Explainability of ANNs with fMRI Data
JD Marques dos Santos, JP Marques dos Santos
International Conference on Machine Learning, Optimization, and Data Science …, 2023
2023
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