| Influence of sensory stimuli on brand experience, brand equity and purchase intention AC Moreira, N Fortes, R Santiago Journal of Business Economics and Management 18 (1), 68-83, 2017 | 323 | 2017 |
| Privacy concerns and online purchasing behaviour: Towards an integrated model N Fortes, P Rita European Research on Management and Business Economics 22 (3), 167-176, 2016 | 301 | 2016 |
| The effects of privacy concerns, perceived risk and trust on online purchasing behaviour N Fortes, P Rita, M Pagani International Journal of Internet Marketing and Advertising 11 (4), 307-329, 2017 | 74 | 2017 |
| The influence of corporate social responsibility and business ethics on brand fidelity: The importance of brand love and brand attitude TCC Quezado, N Fortes, WQF Cavalcante Sustainability 14 (5), 2962, 2022 | 32 | 2022 |
| Corporate social responsibility and marketing: a bibliometric and visualization analysis of the literature between the years 1994 and 2020 TCC Quezado, WQF Cavalcante, N Fortes, RF Ramos Sustainability 14 (3), 1694, 2022 | 28 | 2022 |
| A adoção de serviços cloud computing pelas empresas portuguesas: O papel dos esforços de marketing N Fortes, JH Pereira, JFD Costa RISTI-Revista Ibérica de Sistemas e Tecnologias de Informação 18, 33-48, 2016 | 25 | 2016 |
| Decisive factors for the adoption of technology in E-government platforms M Freire, N Fortes, J Barbosa 2014 9th Iberian Conference on Information Systems and Technologies (CISTI), 1-6, 2014 | 15 | 2014 |
| Determinants of consumer intention to use online gambling services: an empirical study of the Portuguese market N Fortes, AC Moreira, J Saraiva International Journal of E-Business Research (IJEBR) 12 (4), 23-37, 2016 | 10 | 2016 |
| O e-mail como ferramenta de comunicação de marketing N Fortes | 8 | 2004 |
| A influência do eWOM na intenção de compra online N Fortes, A Santos Revista Ibérica de Sistemas e Tecnologias de Informação, 408-420, 2020 | 6 | 2020 |
| A privacidade e o comportamento do consumidor online: um modelo explicativo da intenção de utilizar o comércio electrónico NMFF Santos | 5 | 2011 |
| Determinants of the Adoption of Digital Platforms in Higher Education Institutions by Students D Pires, N Fortes Perspectives and Trends in Education and Technology: Selected Papers from …, 2023 | 2 | 2023 |
| Determinants of the Intention to Use Online P2P Platforms from the Seller’s Perspective N Fortes, A Pires, PM do Espírito Santo Information Systems: 17th European, Mediterranean, and Middle Eastern …, 2020 | 2 | 2020 |
| The adoption of cloud computing services by Portuguese companies: the impact of marketing efforts/A adocao de servicos cloud computing pelas empresas portuguesas: o papel dos … N Fortes, JH Pereira, JF da Costa RISTI (Revista Iberica de Sistemas e Tecnologias de Informacao), 33-49, 2016 | 2 | 2016 |
| Participação em Campanhas de Mobile Marketing com Tecnologia Bluetooth: Contributos para a Construção de um Modelo Conceptual F Lourenço, N Fortes, RGS Costa Jornadas Hispano-Lusas de Gestión Científica, 2013 | 2 | 2013 |
| A Relação entre Marcas e Consumidores nas Redes Sociais: Como Gerar Lealdade? M Cunha, N Fortes Descubriendo nuevos horizontes en administracion: XXVII Congreso Anual AEDEM …, 2013 | 2 | 2013 |
| A privacidade e a utilização do comércio electrónico: Um modelo conceptual N Fortes, P Rita XVI Jornadas Luso-Espanholas de Gestão Científica, Évora, 2006 | 2 | 2006 |
| Antecedents of Engagement on Social Media: Fatigue and Anxiety P Espírito Santo, SM da Cruz, N Fortes, PA Cardoso International Conference on Design and Digital Communication, 115-124, 2022 | 1 | 2022 |
| Responsabilidade Social Corporativa e Marketing: uma Análise Bibliométrica e de Visualização da Literatura entre os anos de 1994 e 2020 TCC Quezado, WQ de Figueiredo Cavalcante, NMFF Santos-nuno, ... | 1 | 2021 |
| Retail service quality as a determinant of brand experience and consumer loyalty: A study applied to fashion retail N Fortes, I Resende, PE Santo, P Cardoso ICIEMC Proceedings, 86-96, 2020 | 1 | 2020 |
Paulo RitaFull Professor of Marketing at NOVA IMS, Universidade Nova de LisboaVerified email at novaims.unl.pt
