Brett Sherrick
Cited by
Cited by
Video games as meaningful entertainment experiences.
MB Oliver, ND Bowman, JK Woolley, R Rogers, BI Sherrick, MY Chung
Psychology of Popular Media Culture 5 (4), 390, 2016
In control or in their shoes? How character attachment differentially influences video game enjoyment and appreciation
ND Bowman, MB Oliver, R Rogers, B Sherrick, J Woolley, MY Chung
Journal of Gaming & Virtual Worlds 8 (1), 83-99, 2016
Fun versus meaningful video game experiences: A qualitative analysis of user responses
R Rogers, J Woolley, B Sherrick, ND Bowman, MB Oliver
The Computer Games Journal 6 (1-2), 63-79, 2017
The role of stereotypical beliefs in gender-based activation of the Proteus effect
B Sherrick, J Hoewe, TF Waddell
Computers in Human Behavior 38, 17-24, 2014
The effect of explicit online comment moderation on three spiral of silence outcomes
B Sherrick, J Hoewe
New media & society 20 (2), 453-474, 2018
Adver-Where? Comparing the effectiveness of banner ads and video ads in online video games
FE Dardis, M Schmierbach, B Sherrick, F Waddell, J Aviles, S Kumble, ...
Journal of Interactive Advertising 16 (2), 87-100, 2016
Understanding esports: An introduction to the global phenomenon
KL Adams, AC Billings, N Bowman, J Coble, GA Cranmer, G Devia-Allen, ...
Rowman & Littlefield, 2019
Using the theory of reasoned action and structural equation modeling to study the influence of news media in an experimental context
J Hoewe, B Sherrick
Atlantic journal of communication 23 (5), 237-253, 2015
The effects of media effects: Third-person effects, the influence of presumed media influence, and evaluations of media companies
B Sherrick
Journalism and Mass Communication Quarterly, 2016
How game difficulty and ad framing influence memory of in-game advertisements
F Dardis, M Schmierbach, B Sherrick, B Luckman
Journal of Consumer Marketing, 2019
Empirically comparing flow, narrative engagement, and enjoyment as responses to a computer game
B Sherrick
Atlantic Journal of Communication, 1-16, 2020
The effects of evaluative reviews on market success in the video game industry
B Sherrick, M Schmierbach
The Computer Games Journal 5 (3), 185-194, 2016
The role of engagement in facilitating games-based persuasion
B Sherrick
Video Games: A Medium That Demands Our Attention, 44-59, 2018
Which way to go?: The relative effectiveness of branded advergames, banner ads, and pre-roll ads on brand recall in video games
FE Dardis, M Schmierbach, B Sherrick, F Waddell, J Aviles
American Academy of Advertising. Conference. Proceedings (Online), 69, 2015
Hack. VR: A Programming Game in Virtual Reality
D Kao, C Mousas, AJ Magana, DF Harrell, R Ratan, EF Melcer, B Sherrick, ...
arXiv preprint arXiv:2007.04495, 2020
Competition Formats in Esports
J George, B Sherrick
Understanding Esports: An Introduction to the Global Phenomenon 45, 2019
Immersive mediation: The roles of flow and narrative engagement in a persuasive health game
BI Sherrick
Book Review: Sport Public Relations and Communication by Maria Hopwood, James Skinner, and Paul Kitchin
B Sherrick
Journalism & Mass Communication Quarterly 89 (3), 549-551, 2012
Some Disassembly Required: Understanding the Deaths of the Player-character Self in Call of Duty 4
BI Sherrick
University of North Carolina Wilmington, 2009
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