| A two-dimensional model of trust-value-loyalty in service relationships JCY Chai, N Malhotra, F Alpert Journal of Retailing and Consumer Services 26 (September), 23-31, 2015 | 177 | 2015 |
| The impact of relational bonding on intention and loyalty: The mediating role of the commitment foci in service relationships JCY Chai, NK Malhotra, S Dash Journal of Hospitality and Tourism Technology 6 (3), 203-227, 2015 | 49 | 2015 |
| How consumer acculturation influences interpersonal trust JCY Chai, S Dibb Journal of Marketing Management 30 (1-2), 60-89, 2014 | 49 | 2014 |
| The influence of acculturation on consumer relational bonding in banking relationships JCY Chai, KR Deans, S Biggemann Journal of Strategic Marketing 20 (5), 393-410, 2012 | 21 | 2012 |
| Chinese relationship management: A qualitative study of banking in New Zealand JCY Chai, S Dibb Journal of Strategic Marketing, 1-18, 2016 | 5 | 2016 |
| Rankings in the eyes of the beholder: A vox populi approach to academic journal ranking KS Fam, P Shukla, A Sinha, CL Luk, M Parackel, JCY Chai Asian Journal of Business Research 1 (1), 1-17, 2011 | 5 | 2011 |
| Relationships in technological processes: Finding the common ground between diffusion of innovations and relationship marketing theories - a case study F Cua, S Reames, JCY Chai International Journal of Information Systems and Social Change 4 (2), 17-41, 2013 | 2 | 2013 |
| Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia KC Chung, KS Fam, DK Holdsworth, JCY Chai The 2008 Global Marketing Conference at Shanghai, 2008 | 1 | 2008 |
| Guanxi meets Western banking systems: Trust, bonding, and commitment in the context of consumer acculturation JCY Chai, JS Podoshen The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2015 | | 2015 |
| How consumer acculturation, interpersonal trust and commitment are related: A banking sector study JCY Chai, S Dibb The 26th Annual Conference of the British Academy of Management, 260, 2012 | | 2012 |
| Examining the role of target of commitment in banking relationships JCY Chai, S Dash The 2012 IIM Lucknow International Conference in Marketing, 69-70, 2012 | | 2012 |
| How acculturation influences Chinese consumers’ relational behavior in banking relationships JCY Chai, KR Deans, S Biggemann The 2011 Asia-Pacific Conference of the Association for Consumer Research …, 2011 | | 2011 |
| Guanxi meets Western banking systems: Trust, bonding, and commitment in the context of consumer acculturation JCY Chai, JS Podoshen The 2011 Academy of Marketing Science 40th Anniversary Conference 34, 135, 2011 | | 2011 |
Naresh MalhotraRegents' Professor Emeritus, Georgia Institute of Technology, USAVerified email at scheller.gatech.edu
