Follow
Kate Karniouchina
Kate Karniouchina
Other namesEkaterina Karniouchina, Ekaterina V. Karniouchina
Mills College at Northeastern University
Verified email at northeastern.edu
Title
Cited by
Cited by
Year
Impact of star and movie buzz on motion picture distribution and box office revenue
EV Karniouchina
International Journal of Research in Marketing 28 (1), 62-74, 2011
2462011
Extending the firm vs. industry debate: Does industry life cycle stage matter?
EV Karniouchina, SJ Carson, JC Short, DJ Ketchen Jr
Strategic management journal 34 (8), 1010-1018, 2013
1862013
The no-choice option and dual response choice designs
JD Brazell, CG Diener, E Karniouchina, WL Moore, V Séverin, PF Uldry
Marketing Letters 17, 255-268, 2006
1832006
Do marketing media have life cycles? The case of product placement in movies
EV Karniouchina, C Uslay, G Erenburg
Journal of Marketing 75 (3), 27-48, 2011
1542011
Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research
EV Karniouchina, WL Moore, B van der Rhee, R Verma
European Journal of Operational Research 197 (1), 340-348, 2009
1182009
Exploring the use of the abbreviated technology readiness index for hotel customer segmentation
L Victorino, E Karniouchina, R Verma
Cornell Hospitality Quarterly 50 (3), 342-359, 2009
1102009
Product and service innovation: Ideas for future cross-disciplinary research
EV Karniouchina, L Victorino, R Verma
1002006
Are Virtual Markets Efficient Predictors of New Product Success? The Case of the Hollywood Stock Exchange*
EV Karniouchina
Journal of Product Innovation Management 28 (4), 470-484, 2011
502011
Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives
EV Karniouchina, WL Moore, KJ Cooney
Journal of Marketing 73 (6), 244-266, 2009
502009
The role of coordinated marketing-operations strategy in services: implications for managerial decisions and execution
M Dixon, E V. Karniouchina, B van der Rhee, R Verma, L Victorino
Journal of Service Management 25 (2), 275-294, 2014
402014
Segmenting hotel customers based on the technology readiness index
R Verma, L Victorino, K Karniouchina, J Feickert
312007
The Impact of the COVID-19 pandemic on restaurant resilience: Lessons, generalizations, and ideas for future research
K Karniouchina, K Sarangee, C Theokary, R Kübler
Service Science 14 (2), 121-138, 2022
182022
Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases
E Karniouchina, SJ Carson, C Theokary, L Rice, S Reilly
JOURNAL OF MARKETING RESEARCH, 2022
132022
IDEA FORUM: the impact of subscription-based video on demand on traditional distributors’ value chains and business models
M Clement, C Otten, R Seifert, O Kleinen, MB Houston, EV Karniouchina, ...
Journal of Media Economics 31 (1-2), 50-67, 2018
132018
The case for product placement
E Karniouchina, C Uslay, G Erenburg
Rutgers Business Review 1 (1), 2016
132016
Rising on the Storm: A Comparison of the Characteristics of Entrepreneurs and New Ventures During and Before the Covid-19 Pandemic
M Garcia, J Poz-Molesky, C Uslay, E Karniouchina
Rutgers Business Review 6 (3), 244-262, 2021
102021
Exploring consumer reactions to tipping guidelines: Implications for service quality
K Karniouchina, R Verma, H Mishra
92008
The impact of strategic partnerships on crowdfunding outcomes: which ties really matter?
C Theokary, K Sarangee, EV Karniouchina
Journal of Small Business Management 61 (2), 481-512, 2023
62023
(When) can social media buzz data replace traditional surveys for sales forecasting?
Y Shi, E Karniouchina, C Uslay
Rutgers Business Review 5 (1), 43-60, 2020
62020
Screening Rules and Consumer Choice: A Comparison of Compensatory vs. Non-Compensatory Models
WL Moore, E Karniouchina
working paper, David Eccles School of Business, University of Utah, 2006
52006
The system can't perform the operation now. Try again later.
Articles 1–20