The impact of government financial support on the performance of new firms: the role of competitive advantage as an intermediate outcome A Pergelova, F Angulo-Ruiz Entrepreneurship & Regional Development 26 (9-10), 663-705, 2014 | 205 | 2014 |
A market segmentation approach for higher education based on rational and emotional factors F Angulo, A Pergelova, J Rialp Journal of Marketing for Higher Education 20 (1), 1-17, 2010 | 139 | 2010 |
The financial contribution of customer-oriented marketing capability F Angulo-Ruiz, N Donthu, D Prior, J Rialp Journal of the Academy of Marketing Science 42, 380-399, 2014 | 111 | 2014 |
An empowerment model of youth financial behavior F Angulo‐Ruiz, A Pergelova Journal of Consumer Affairs 49 (3), 550-575, 2015 | 77 | 2015 |
How does marketing capability impact abnormal stock returns? The mediating role of growth F Angulo-Ruiz, N Donthu, D Prior, J Rialp Journal of Business Research 82, 19-30, 2018 | 76 | 2018 |
The student retention puzzle revisited: The role of institutional image LF Angulo-Ruiz, A Pergelova Journal of Nonprofit & Public Sector Marketing 25 (4), 334-353, 2013 | 67 | 2013 |
Gender and international entry mode A Pergelova, F Angulo-Ruiz, DI Yordanova International Small Business Journal 36 (6), 662-685, 2018 | 56 | 2018 |
How does home government influence the internationalization of emerging market firms? The mediating role of strategic intents to internationalize F Angulo-Ruiz, A Pergelova, WX Wei International Journal of Emerging Markets 14 (1), 187-206, 2019 | 45 | 2019 |
The internationalization of social hybrid firms F Angulo-Ruiz, A Pergelova, LP Dana Journal of Business Research 113, 266-278, 2020 | 37 | 2020 |
Comparing advertising effectiveness in South-American and North-American contexts: testing Hofstede's and Inglehart's cultural dimensions in the higher education sector A Pergelova, F Angulo-Ruiz International Journal of Advertising 36 (6), 870-892, 2017 | 31 | 2017 |
The relevance of marketing activities for higher education institutions F Angulo-Ruiz, A Pergelova, J Cheben International marketing of higher education, 13-45, 2016 | 28 | 2016 |
A cross-country study of marketing effectiveness in high-credence services F Angulo-Ruiz, A Pergelova, J Cheben, E Angulo-Altamirano Journal of Business Research 69 (9), 3636-3644, 2016 | 21 | 2016 |
The interplay between cumulative customer satisfaction and brand value: Its effect on cash flow, ROI and Tobin's Q LF Angulo, J Rialp ROI and Tobin's Q (September 8, 2007), 2007 | 20 | 2007 |
Marketing and corporate social performance: Steering the wheel towards marketing's impact on society A Pergelova, LF Angulo-Ruiz Social Business 3 (3), 201-224, 2013 | 18 | 2013 |
Entrepreneurship education and its gendered effects on feasibility, desirability and intentions for technology entrepreneurship among STEM students A Pergelova, F Angulo-Ruiz, TS Manolova, D Yordanova International Journal of Gender and Entrepreneurship 15 (2), 191-228, 2023 | 10 | 2023 |
The entrepreneurial quest for emancipation: Trade-offs, practices, and outcomes in an Indigenous context A Pergelova, F Angulo-Ruiz, LP Dana Journal of Business Ethics 180 (2), 481-503, 2022 | 9 | 2022 |
How do marketing activities influence organizational reputation in higher education institutions? An impression management perspective across eight countries F Angulo-Ruiz, A Pergelova, J Chebeň, E Angulo-Altamirano International Marketing Review 39 (4), 984-1021, 2022 | 8 | 2022 |
The influence of motivations on international location choice in least developed, emerging and developed countries: evidence from Chinese MNEs F Angulo-Ruiz, A Pergelova, WX Wei Chinese Management Studies 16 (2), 245-273, 2022 | 4 | 2022 |
Funding marketing resources and capabilities during a recession: an empirical examination of top corporate advertisers F Angulo-Ruiz, N Donthu, D Prior, J Rialp-Criado European Journal of Marketing 56 (8), 2138-2171, 2022 | 3 | 2022 |
Measuring the Efficiency of Digital Advertising A Pergelova, F Angulo-Ruiz Digital Advertising, 382-397, 2017 | 3 | 2017 |