johann fueller
johann fueller
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The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook
K Hutter, J Hautz, S Dennhardt, J Füller
Journal of Product & Brand Management, 2013
Refining virtual co-creation from a consumer perspective
J Füller
California management review 52 (2), 98-122, 2010
Consumer empowerment through internet-based co-creation
J Füller, H Mühlbacher, K Matzler, G Jawecki
Journal of management information systems 26 (3), 71-102, 2009
Brand community members as a source of innovation
J Füller, K Matzler, M Hoppe
Journal of Product Innovation Management 25 (6), 608-619, 2008
Innovation creation by online basketball communities
J Füller, G Jawecki, H Mühlbacher
Journal of business research 60 (1), 60-71, 2007
Community based innovation: How to integrate members of virtual communities into new product development
J Füller, M Bartl, H Ernst, H Mühlbacher
Electronic commerce research 6 (1), 57-73, 2006
Co-creation in virtual worlds: The design of the user experience
T Kohler, J Fueller, K Matzler, D Stieger, J Füller
MIS quarterly, 773-788, 2011
The impact of satisfaction and image on loyalty: the case of Alpine ski resorts
R Faullant, K Matzler, J Füller
Managing Service Quality: An International Journal, 2008
Virtual product experience and customer participation—A chance for customer-centred, really new products
J Füller, K Matzler
Technovation 27 (6-7), 378-387, 2007
Why co‐creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions
J Füller, K Hutter, R Faullant
R&D Management 41 (3), 259-273, 2011
Why consumers engage in virtual new product developments initiated by producers
J Füller
ACR North American Advances, 2006
Communitition: The tension between competition and collaboration in community‐based design contests
K Hutter, J Hautz, J Füller, J Mueller, K Matzler
Creativity and innovation management 20 (1), 3-21, 2011
Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups
J Füller, K Matzler
Tourism management 29 (1), 116-126, 2008
The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities
J Gebauer, J Füller, R Pezzei
Journal of Business Research 66 (9), 1516-1527, 2013
Avatar-based innovation: Using virtual worlds for real-world innovation
T Kohler, K Matzler, J Füller
Technovation 29 (6-7), 395-407, 2009
User roles and contributions in innovation-contest communities
J Füller, K Hutter, J Hautz, K Matzler
Journal of management information systems 31 (1), 273-308, 2014
Avatar-based innovation: Consequences of the virtual co-creation experience
T Kohler, J Fueller, D Stieger, K Matzler
Computers in human behavior 27 (1), 160-168, 2011
Let users generate your video ads? The impact of video source and quality on consumers' perceptions and intended behaviors
J Hautz, J Füller, K Hutter, C Thürridl
Journal of Interactive Marketing 28 (1), 1-15, 2014
Community based innovation: a method to utilize the innovative potential of online communities
J Fuller, M Bartl, H Ernst, H Muhlbacher
37th Annual Hawaii International Conference on System Sciences, 2004 …, 2004
Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities
K Matzler, E Pichler, J Füller, TA Mooradian
Journal of Marketing Management 27 (9-10), 874-890, 2011
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