| Contextual factors and the creativity of frontline employees: The mediating effects of role stress and intrinsic motivation F Coelho, M Augusto, LF Lages Journal of retailing 87 (1), 31-45, 2011 | 528 | 2011 |
| Antecedents and outcomes of digital influencer endorsement: An exploratory study P Torres, M Augusto, M Matos Psychology & Marketing 36 (12), 1267-1276, 2019 | 476 | 2019 |
| Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces M Augusto, F Coelho Industrial marketing management 38 (1), 94-108, 2009 | 423 | 2009 |
| Job characteristics and the creativity of frontline service employees F Coelho, M Augusto Journal of Service Research 13 (4), 426-438, 2010 | 360 | 2010 |
| Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity M Augusto, P Torres Journal of retailing and Consumer Services 42, 1-10, 2018 | 304 | 2018 |
| Estatística aplicada à gestão JV Lisboa, MG Augusto, PL Ferreira Porto: Vida Económica, 2012 | 149 | 2012 |
| Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love E Wallace, P Torres, M Augusto, M Stefuryn Journal of Product & Brand Management 31 (2), 189-205, 2022 | 121 | 2022 |
| Value dimensions of gamification and their influence on brand loyalty and word‐of‐mouth: Relationships and combinations with satisfaction and brand love P Torres, M Augusto, C Neves Psychology & Marketing 39 (1), 59-75, 2022 | 110 | 2022 |
| Manual de gestão financeira empresarial A Martins, I Cruz, M Augusto, PP Silva, PG Gonçalves Coimbra Editora, 2009 | 108 | 2009 |
| Determining the causal relationships that affect consumer-based brand equity: The mediating effect of brand loyalty PM Torres, MG Augusto, JV Lisboa Marketing Intelligence & Planning 33 (6), 944-956, 2015 | 95 | 2015 |
| Digitalisation, social entrepreneurship and national well-being P Torres, M Augusto Technological Forecasting and Social Change 161, 120279, 2020 | 91 | 2020 |
| Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions P Torres, M Augusto, P Godinho Journal of Business Research 79, 52-65, 2017 | 91 | 2017 |
| Organisational performance and innovation in the context of a total quality management philosophy: An empirical investigation MG Augusto, JV Lisboa, MM Yasin Total Quality Management & Business Excellence 25 (9-10), 1141-1155, 2014 | 75 | 2014 |
| Climate perceptions and the customer orientation of frontline service employees FJ Coelho, MG Augusto, AF Coelho, PM Sá The Service Industries Journal 30 (8), 1343-1357, 2010 | 71 | 2010 |
| Building resilience to negative information and increasing purchase intentions in a digital environment P Torres, M Augusto Journal of Business Research 101, 528-535, 2019 | 70 | 2019 |
| The impact of experiential learning on managers’ strategic competencies and decision style P Torres, M Augusto Journal of Innovation & Knowledge 2 (1), 10-14, 2017 | 61 | 2017 |
| Effectiveness of business strategies in Brazilian textile industry PCS Batista, JVO Lisboa, MG Augusto, FEB Almeida Revista de Administração (São Paulo) 51, 225-239, 2016 | 60 | 2016 |
| Political connections and banking performance: the moderating effect of gender diversity C Proença, M Augusto, J Murteira Corporate Governance: The International Journal of Business in Society 20 (6 …, 2020 | 58 | 2020 |
| Benchmarking in a multiple criteria performance context: An application and a conceptual framework M Augusto, J Lisboa, M Yasin, JR Figueira European Journal of Operational Research 184 (1), 244-254, 2008 | 56 | 2008 |
| Improving consumers’ willingness to pay using social media activities P Torres, M Augusto, E Wallace Journal of Services Marketing 32 (7), 880-896, 2018 | 51 | 2018 |
