Gaby Odekerken

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Citations	16974	8333
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Dominik MahrProfessor for Digital Innovation and MarketingVerified email at maastrichtuniversity.nl
Martin WetzelsFull Professor of Marketing, EDHEC Business SchoolVerified email at edhec.edu
Martina ČaićAssistant Professor, Aalto University, School of Arts, Design and ArchitectureVerified email at aalto.fi
Dawn IacobucciVanderbilt UniversityVerified email at vanderbilt.edu
Robert CiuchitaAssociate Professor, Hanken School of EconomicsVerified email at hanken.fi
Anna-Sophie OertzenPhD Candidate, Maastricht UniversityVerified email at maastrichtuniversity.nl
Katya SionHealth Services Research, Maastricht UniversityVerified email at maastrichtuniversity.nl
Susan SteadAssistant Professor, RWTH University Aachen, TIME Research AreaVerified email at time.rwth-aachen.de
Jos Lemminkhoogleraar marketing, Maastricht UniversityVerified email at maastrichtuniversity.nl
Kars MennensAssistant Professor, Maastricht UniversityVerified email at maastrichtuniversity.nl
Patrick Van KenhoveGhent UniversityVerified email at ugent.be
Stefan HolmlidProfessor in Design, Linköping UniversityVerified email at liu.se
Ko de RuyterKing's College, King's Business School, London, United KingdomVerified email at kcl.ac.uk
Wilko LetterieMaastricht UniversityVerified email at maastrichtuniversity.nl
Alexandre BernardinoInstitute for Systems and Robotics (ISR/IST), LARSyS, Instituto Superior Técnico, Univ LisboaVerified email at isr.ist.utl.pt
João AvelinoInstitute for Systems and Robotics (ISR/IST), LARSyS, Instituto Superior Técnico, Univ LisboaVerified email at isr.tecnico.ulisboa.pt
Martin FassnachtHolder of the Chair of Strategy and Marketing at WHUVerified email at whu.edu
Cristina MeleProfessor of Service Innovation, University of Naples Federico IIVerified email at unina.it
Tiziana Russo SpenaFull Professor of ManagementVerified email at unina.it
Nikos KalogerasCORMEC/MCB, Wageningen University & Research & SIB/Zuyd UASVerified email at wur.nl

Gaby Odekerken

Maastricht University

Verified email at maastrichtuniversity.nl - Homepage

Services Marketing Service Design Service Robots Social Robotics Healthcare


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration M Wetzels, G Odekerken-Schröder, C Van Oppen MIS quarterly, 177-195, 2009	6252	2009
Investments in consumer relationships: A cross-country and cross-industry exploration K De Wulf, G Odekerken-Schröder, D Iacobucci Journal of marketing 65 (4), 33-50, 2001	3467	2001
Store satisfaction and store loyalty explained by customer-and store related factors JMM Bloemer, GJ Odekerken-Schröder	827	2002
Strengthening outcomes of retailer–consumer relationships: The dual impact of relationship marketing tactics and consumer personality G Odekerken-Schröder, K De Wulf, P Schumacher Journal of business research 56 (3), 177-190, 2003	537	2003
The effect of strategic and tactical cause‐related marketing on consumers' brand loyalty D Van den Brink, G Odekerken‐Schröder, P Pauwels Journal of consumer marketing 23 (1), 15-25, 2006	482	2006
Consumer perceptions of store brands versus national brands K De Wulf, G Odekerken‐Schröder, F Goedertier, G Van Ossel Journal of Consumer marketing 22 (4), 223-232, 2005	469	2005
Assessing the impact of a retailer's relationship efforts on consumers’ attitudes and behavior K De Wulf, G Odekerken-Schröder Journal of Retailing and Consumer services 10 (2), 95-108, 2003	416	2003
Who's who in brand communities–and why? H Ouwersloot, G Odekerken‐Schröder European journal of marketing 42 (5/6), 571-585, 2008	388	2008
Service robots: value co-creation and co-destruction in elderly care networks M Čaić, G Odekerken-Schröder, D Mahr Journal of Service Management 29 (2), 178-205, 2018	339	2018
A cultural models approach to service recovery T Ringberg, G Odekerken-Schröder, GL Christensen Journal of Marketing 71 (3), 194-214, 2007	246	2007
The role of employee relationship proneness in creating employee loyalty J Bloemer, G Odekerken‐Schröder International Journal of Bank Marketing 24 (4), 252-264, 2006	206	2006
Uncovering collaborative value creation patterns and establishing corresponding customer roles S Moeller, R Ciuchita, D Mahr, G Odekerken-Schröder, M Fassnacht Journal of service research 16 (4), 471-487, 2013	204	2013
The effect of customer card programs: A comparative study in Singapore and The Netherlands C Noordhoff, P Pauwels, G Odekerken‐Schröder International Journal of Service Industry Management 15 (4), 351-364, 2004	196	2004
Co-creating services—conceptual clarification, forms and outcomes AS Oertzen, G Odekerken-Schröder, SA Brax, B Mager Journal of Service Management 29 (4), 641-679, 2018	191	2018
The impact of need for social affiliation and consumer relationship proneness on behavioural intentions: An empirical study in a hairdresser's context J Bloemer, G Odekerken-Schröder, L Kestens Journal of retailing and consumer services 10 (4), 231-240, 2003	182	2003
Value of social robots in services: Social cognition perspective M Čaić, D Mahr, G Oderkerken-Schröder Journal of Services Marketing 33 (4), 463-478, 2019	171	2019
Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond: an integrative framework and research agenda G Odekerken-Schröder, C Mele, T Russo-Spena, D Mahr, A Ruggiero Journal of Service Management 31 (6), 1149-1162, 2020	159	2020
Investments in consumer relationships: A critical reassessment and model extension K De Wulf, G Odekerken-Schröder, P Van Kenhove The International Review of Retail, Distribution and Consumer Research 13 (3 …, 2003	154	2003
The impact of quality on store loyalty: a contingency approach G Odekerken-Schroder, K De Wulf, H Kasper, M Kleijnen, J Hoekstra, ... Total Quality Management 12 (3), 307-322, 2001	124	2001
What drives consumer participation to loyalty programs? A conjoint analytical approach KD Wulf, G Odekerken-Schröder, MH Canniére, C Van Oppen Journal of Relationship Marketing 2 (1-2), 69-83, 2003	120	2003

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