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Mirza Ashfaq Ahmed
Mirza Ashfaq Ahmed
Tenured Associate Professor Marketing, University of Gujrat
Verified email at uog.edu.pk - Homepage
Title
Cited by
Cited by
Year
Role of social media marketing to enhance CRM and brand equity in terms of purchase intention
MA Ahmed, Z Zahid
Asian Journal of management research 4 (3), 533-549, 2014
2042014
Political Brand Equity Model: The Integration of Political Brands in Voter Choice
SALZA Mirza Ashfaq Ahmed
Journal of Political Marketing 16 (2), 147-179, 2017
892017
Role of Social Media and Social Networks in Consumer Decision Making: A Case of the Garment Sector
G Bilal, MA Ahmed, MN Shahzad
INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY SCIENCES AND ENGINEERING 5 (3), 1-9, 2014
842014
Consumer Green Behaviour Toward Green Products and Green Purchase Decision
FZ Sheikh, AA Mirza, A Aftab, B Asghar
INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY SCIENCES AND ENGINEERING 5 (9), 1-9, 2014
702014
Impact of Different Determinants on Customer’s Satisfaction Level (A case of Fast Food Restaurant)
A Nasir, MA Ahmed, I Nazir, H Zafar, Z Zahid
International Journal of Business and Management Invention 3 (9), 32-40, 2014
462014
Facebook verses Television: Advertising Value Perception among Students
NA Dar, MA Ahmed, MH Muzaffar, K Nawaz, Z Zahid
International Journal of Business and Management Invention 3 (9), 61-70, 2014
442014
The effects of brand experience, satisfaction and trust on brand loyalty; an empirical research on the internet services of cellular companies in Pakistan
A Rehman, MA Ahmed, F Mahmood, M Shahid
International Journal of Management Sciences and Business Research 3 (9), 90-100, 2014
422014
Word-of-mouth communications: A powerful contributor to consumers decision-making in healthcare market
S Khalid, MA Ahmed, Z Ahmad
International journal of business and management invention 2 (5), 55-64, 2013
422013
Political Brand: trusting a candidate in the age of mistrust
MA Ahmed, SA Lodhi, MN Shahzad
Journal of Business and Retail Management Research 5 (2), 131-141, 2011
352011
Factor structure of urdu version of the flourishing scale
FR Choudhry, YM Al-Worafi, TM Khan, IU Rehman, K Munawar
Frontiers in Psychology 9, 329144, 2018
262018
A Study on Job Satisfaction, Motivation and Organizational Citizenship Behavior
MA Ahmed
International Journal of Management Sciences and Business Research 3 (11), 1-12, 2014
262014
Nurses in double trouble: Antecedents of job burnout in nursing profession
MN Shahzad, MA Ahmed, B Akram
Pakistan journal of medical sciences 35 (4), 934, 2019
222019
Determinants and influences on students career choice
MN Shahzad, ST Zahra, MA Ahmed
Universal Journal of Management and Social Sciences 4 (3), 9-30, 2014
212014
Impact of CRM Practices on Customers’ Behaviors
R Ejaz, MA Ahmed, Z Ahmad
International Journal of Business and Management Invention 2 (7), 79-88, 2013
202013
Chlorophyll as a biomarker for early disease diagnosis
BM Atta, M Saleem, H Ali, HMI Arshad, M Ahmed
Laser Physics 28 (6), 065607, 2018
182018
Impact of Consumer innovativeness on shopping styles; A Case of Pakistan
S Batool, MA Ahmed, M Umer, Z Zahid
International Journal of Business and Management Invention 4 (2), 19-28, 2015
182015
Repurchase Intentions toward trendy clothing fashion in Muslim communities: The role of Social Influence, Brand Attachment and Perceived Value.
MA Mirza Ashfaq Ahmed, Shaista Khalid
Journal of Islamic Business and Management 8 (2), 2018
162018
A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan
MAMA Ahmed
The Lahore Journal of Business 8 (2), 1-32, 2020
152020
Empowering Leadership and Proactive Behavior: Mediating Role of Psychological Empowerment and Moderating Role of Leader-Follower Distance.
MA Ahmed, S Khalid
Abasyn University Journal of Social Sciences 12 (1), 2019
152019
Empowering Leadership and Proactive Behavior: Mediating Role of Psychological Empowerment and Moderating Role of Leader-Follower Distance
MA ul Haq, MA Ahmed, S Khalid
Abasyn Journal of Social Sciences 12 (1), 50-61, 2019
15*2019
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