Role of social media marketing to enhance CRM and brand equity in terms of purchase intention MA Ahmed, Z Zahid Asian Journal of management research 4 (3), 533-549, 2014 | 204 | 2014 |
Political Brand Equity Model: The Integration of Political Brands in Voter Choice SALZA Mirza Ashfaq Ahmed Journal of Political Marketing 16 (2), 147-179, 2017 | 89 | 2017 |
Role of Social Media and Social Networks in Consumer Decision Making: A Case of the Garment Sector G Bilal, MA Ahmed, MN Shahzad INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY SCIENCES AND ENGINEERING 5 (3), 1-9, 2014 | 84 | 2014 |
Consumer Green Behaviour Toward Green Products and Green Purchase Decision FZ Sheikh, AA Mirza, A Aftab, B Asghar INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY SCIENCES AND ENGINEERING 5 (9), 1-9, 2014 | 70 | 2014 |
Impact of Different Determinants on Customer’s Satisfaction Level (A case of Fast Food Restaurant) A Nasir, MA Ahmed, I Nazir, H Zafar, Z Zahid International Journal of Business and Management Invention 3 (9), 32-40, 2014 | 46 | 2014 |
Facebook verses Television: Advertising Value Perception among Students NA Dar, MA Ahmed, MH Muzaffar, K Nawaz, Z Zahid International Journal of Business and Management Invention 3 (9), 61-70, 2014 | 44 | 2014 |
The effects of brand experience, satisfaction and trust on brand loyalty; an empirical research on the internet services of cellular companies in Pakistan A Rehman, MA Ahmed, F Mahmood, M Shahid International Journal of Management Sciences and Business Research 3 (9), 90-100, 2014 | 42 | 2014 |
Word-of-mouth communications: A powerful contributor to consumers decision-making in healthcare market S Khalid, MA Ahmed, Z Ahmad International journal of business and management invention 2 (5), 55-64, 2013 | 42 | 2013 |
Political Brand: trusting a candidate in the age of mistrust MA Ahmed, SA Lodhi, MN Shahzad Journal of Business and Retail Management Research 5 (2), 131-141, 2011 | 35 | 2011 |
Factor structure of urdu version of the flourishing scale FR Choudhry, YM Al-Worafi, TM Khan, IU Rehman, K Munawar Frontiers in Psychology 9, 329144, 2018 | 26 | 2018 |
A Study on Job Satisfaction, Motivation and Organizational Citizenship Behavior MA Ahmed International Journal of Management Sciences and Business Research 3 (11), 1-12, 2014 | 26 | 2014 |
Nurses in double trouble: Antecedents of job burnout in nursing profession MN Shahzad, MA Ahmed, B Akram Pakistan journal of medical sciences 35 (4), 934, 2019 | 22 | 2019 |
Determinants and influences on students career choice MN Shahzad, ST Zahra, MA Ahmed Universal Journal of Management and Social Sciences 4 (3), 9-30, 2014 | 21 | 2014 |
Impact of CRM Practices on Customers’ Behaviors R Ejaz, MA Ahmed, Z Ahmad International Journal of Business and Management Invention 2 (7), 79-88, 2013 | 20 | 2013 |
Chlorophyll as a biomarker for early disease diagnosis BM Atta, M Saleem, H Ali, HMI Arshad, M Ahmed Laser Physics 28 (6), 065607, 2018 | 18 | 2018 |
Impact of Consumer innovativeness on shopping styles; A Case of Pakistan S Batool, MA Ahmed, M Umer, Z Zahid International Journal of Business and Management Invention 4 (2), 19-28, 2015 | 18 | 2015 |
Repurchase Intentions toward trendy clothing fashion in Muslim communities: The role of Social Influence, Brand Attachment and Perceived Value. MA Mirza Ashfaq Ahmed, Shaista Khalid Journal of Islamic Business and Management 8 (2), 2018 | 16 | 2018 |
A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan MAMA Ahmed The Lahore Journal of Business 8 (2), 1-32, 2020 | 15 | 2020 |
Empowering Leadership and Proactive Behavior: Mediating Role of Psychological Empowerment and Moderating Role of Leader-Follower Distance. MA Ahmed, S Khalid Abasyn University Journal of Social Sciences 12 (1), 2019 | 15 | 2019 |
Empowering Leadership and Proactive Behavior: Mediating Role of Psychological Empowerment and Moderating Role of Leader-Follower Distance MA ul Haq, MA Ahmed, S Khalid Abasyn Journal of Social Sciences 12 (1), 50-61, 2019 | 15* | 2019 |