Steven W Rayburn
Steven W Rayburn
Associate Professor, Texas State University
Verified email at
Cited by
Cited by
Transformative service research: An agenda for the future
L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ...
Journal of Business Research 66 (8), 1203-1210, 2013
Conceptualisation and aspirations of transformative service research
M Rosenbaum, C Corus, A Ostrom, L Anderson, R Fisk, A Gallan, ...
Journal of Research for Consumers, 2011
A model of consumer's retail atmosphere perceptions
SW Rayburn, KE Voss
Journal of Retailing and Consumer Services 20 (4), 400-407, 2013
Transformative service research and service design: synergistic effects in healthcare
S Anderson, L Nasr, SW Rayburn
The Service Industries Journal 38 (1-2), 99-113, 2018
Consumers' captive service experiences: it's YOU and ME
SW Rayburn
The Service Industries Journal 35 (15-16), 806-825, 2015
The dimensions of storytelling by retail salespeople
DA Gilliam, KE Flaherty, SW Rayburn
The International Review of Retail, Distribution and Consumer Research 24 (2 …, 2014
Improving service employee work affect: The transformative potential of work design
SW Rayburn
Journal of Services Marketing, 2014
Future thinking: the role of marketing in healthcare
S Anderson, SW Rayburn, JJ Sierra
European Journal of Marketing, 2019
Advanced information technology: transforming service innovation and design
G Bantau, SW Rayburn
The Service Industries Journal 36 (13-14), 699-720, 2016
Propensity for reciprocity among frontline employees
DA Gilliam, SW Rayburn
Journal of Services Marketing, 2016
Service quality and acculturation: advancing immigrant healthcare utilization
KS Davis, M Mohan, SW Rayburn
Journal of Services Marketing, 2017
Thou shalt not covet: Role of family religiosity in anti‐consumption
M Casabayó, JF Dávila, SW Rayburn
International Journal of Consumer Studies 44 (5), 445-454, 2020
Religious or secular? School type matters as a moderator between media exposure and children’s materialism
JF Dávila, M Casabayó, SW Rayburn
International Journal of Consumer Studies 42 (6), 779-791, 2018
Future thinking continuity of learning in marketing: A student perspective on crisis management in higher education
SW Rayburn, S Anderson, JJ Sierra
Marketing Education Review, 1-15, 2020
Using work design to motivate customer-oriented behaviors
SW Rayburn, DA Gilliam
The Service Industries Journal 36 (7-8), 339-355, 2016
Service captivity: no choice, no voice, no power
SW Rayburn, MJ Mason, M Volkers
Journal of Public Policy & Marketing 39 (2), 155-168, 2020
Designing Marketing Courses based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student Outcomes.
SW Rayburn, ST Anderson, KH Smith
Journal for Advancement of Marketing Education 26 (2), 2018
Future thinking: A marketing perspective on reducing wildlife crime
SW Rayburn, S Anderson, JJ Sierra
Psychology & Marketing 37 (12), 1643-1655, 2020
Service provision when consumers have nowhere else to go: A grounded theory of consumers' captive service experience
SW Rayburn II
Oklahoma State University, 2013
Street vending: transformative entrepreneurship for individual and collective well-being
M Giraldo, L Garcia-Tello, SW Rayburn
Journal of Services Marketing, 2020
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