| Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value S Yoon, S Oh, S Song, KK Kim, Y Kim Journal of Business Research 67 (10), 2088-2096, 2014 | 142 | 2014 |
| The effects of eWOM volume and valence on product sales–an empirical examination of the movie industry K Kim, S Yoon, YK Choi International Journal of Advertising 38 (3), 471-488, 2019 | 84 | 2019 |
| Text versus pictures in advertising: effects of psychological distance and product type YK Choi, S Yoon, K Kim, Y Kim International Journal of Advertising 38 (4), 528-543, 2019 | 51 | 2019 |
| Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals K Kim, S Kim, G Corner, S Yoon Journal of Promotion Management 25 (3), 314-327, 2019 | 24 | 2019 |
| Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals WJ Kim, Y Ryoo, S Yoon, K Kim International Journal of Advertising, 1-23, 2021 | 22 | 2021 |
| Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects T Venmahavong, S Yoon, KK Kim, CY Yoo Journal of Advertising 48 (2), 232-241, 2019 | 18 | 2019 |
| ‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’brands KK Kim, JD Williams, GB Wilcox International Journal of Advertising 35 (1), 42-60, 2016 | 18 | 2016 |
| SLOW VERSUS FAST: HOW SPEED-INDUCED CONSTRUAL AFFECTS PERCEPTIONS OF ADVERTISING MESSAGES S Yoon, H Bang, D Choi, K Kim International Journal of Advertising 40 (2), 225-245, 2021 | 17 | 2021 |
| Multivariate time series use for the measurement of social media effects G Wilcox, KK Kim Marketing Management Journal 22 (2), 90-101, 2012 | 17 | 2012 |
| Branded entertainment: Gender differences in reactions to star ratings K Kim, C Park, S Yoon, YK Choi, S Oh, J Lee Journal of Consumer Behaviour 18 (2), 166-176, 2019 | 15 | 2019 |
| Active Bidder versus Smart Bidders: do participation intensity and shopping goals affect the winner's joy in online bidding? S Yoon, K Kim, M Gravier, S Oh European Journal of Marketing, 2019 | 15 | 2019 |
| HOW LIBERALS AND CONSERVATIVES RESPOND TO FEASIBILITY AND DESIRABILITY APPEALS IN ANTI-TOBACCO CAMPAIGNS Y Lee, S Yoon, S Chun, C Park, KK Kim American Academy of Advertising. Conference. Proceedings (Online), 226, 2016 | 15 | 2016 |
| Liquor advertising and consumption in the United States: 1971-2008 GB Wilcox, KO Kacy Kim, HM Schulz International Journal of Advertising 31 (4), 819-834, 2012 | 15 | 2012 |
| Culture and Health Persuasion: Differences between Koreans and Americans S Yoon, AK Lalwani, PT Vargas, K Kim, CR Taylor Journal of Current Issues & Research in Advertising, 1-19, 2020 | 13 | 2020 |
| Red Sox versus Yankees: Sports team rivalry, sports symbols, and distance performance S Yoon, K Kim, AJ Beltis, J Logan, G Subramanian Journal of Global Sport Management, 1-12, 2019 | 12 | 2019 |
| Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference KK Kim Springer, 2016 | 10 | 2016 |
| Measurement of social media effects: social media performance model GB Wilcox, KOK Kim American Academy of Advertising. Conference. Proceedings (Online), 65, 2013 | 7 | 2013 |
| The IMC mixes that trucking managers use LL Garber Jr, K Kim, MJ Dotson Journal of Business & Industrial Marketing, 2020 | 5 | 2020 |
| The Dynamics of eWOM and Business Outcomes: An Empirical Investigation of the Impact of Social Media on Box Office Revenue KK Kim, S Yoon Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 5 | 2016 |
| The role of advertising on attitudes and consumption of food and beverage products GB Wilcox, JD Williams, S Kamal, KOK Kim Advances in Communication Research to Reduce Childhood Obesity, 197-219, 2013 | 5 | 2013 |
Sukki YoonProfessor of Marketing, Bryant UniversityVerified email at bryant.edu
