| Stress, anxiety, and depression among undergraduate students during the COVID-19 pandemic and their use of mental health services J Lee, HJ Jeong, S Kim Innovative Higher Education 46, 519–538, 2021 | 333 | 2021 |
| Peer or expert? The persuasive impact of YouTube public service announcement producers HJ Paek, T Hove, HJ Jeong, M Kim International Journal of Advertising 30 (1), 161-188, 2011 | 143 | 2011 |
| Corporate social responsibility effects on social network sites HJ Jeong, HJ Paek, M Lee Journal of Business Research 66 (10), 1889-1895, 2013 | 112 | 2013 |
| The effectiveness of two online persuasion claims: Limited product availability and product popularity HJ Jeong, KN Kwon Journal of promotion management 18 (1), 83-99, 2012 | 94 | 2012 |
| The effect of online media platforms on joining causes: The impression management perspective HJ Jeong, M Lee Journal of Broadcasting & Electronic Media 57 (4), 439-455, 2013 | 48 | 2013 |
| Mental health, life satisfaction, supportive parent communication, and help-seeking sources in the wake of COVID-19: First-generation college students (FGCS) vs. non-first … HJ Jeong, S Kim, J Lee Journal of College Student Psychotherapy 37 (2), 71-86, 2023 | 47 | 2023 |
| Mechanisms of child abuse public service announcement effectiveness: Roles of emotional response and perceived effectiveness HJ Paek, T Hove, M Kim, HJ Jeong Health communication 26 (6), 534-545, 2011 | 34 | 2011 |
| Effects of recommendation systems on consumer inferences of website motives and attitudes towards a website HJ Jeong, M Lee International Journal of Advertising 32 (4), 539-558, 2013 | 31 | 2013 |
| Promoting health (implicitly)? A longitudinal content analysis of implicit health information in cigarette advertising, 1954–2003 HJ Paek, LN Reid, H Choi, HJ Jeong Journal of health communication 15 (7), 769-787, 2010 | 30 | 2010 |
| Human-like vs me-like brands in corporate social responsibility: The effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands HJ Jeong, J Kim Journal of Brand Management 28 (1), 32-47, 2021 | 25 | 2021 |
| When distant others matter more: Perceived effectiveness for self and other in the child abuse PSA context HJ Paek, T Hove, M Kim, HJ Jeong, JP Dillard Media Psychology 15 (2), 148-174, 2012 | 22 | 2012 |
| Five decades of promotion techniques in cigarette advertising: a longitudinal content analysis HJ Paek, LN Reid, HJ Jeong, H Choi, D Krugman Health marketing quarterly 29 (1), 1-17, 2012 | 19 | 2012 |
| The Roles of Self-identity Cues and Public Self-consciousness in Volunteering for Socially Stigmatized Causes on Social Media HJ Jeong Journal of Nonprofit & Public Sector Marketing 32 (1), 47-72, 2020 | 12 | 2020 |
| The effectiveness of corporate social responsibility (CSR) campaigns on consumer responses to brands in social media: impression management perspectives HJ Jeong Michigan State University, Media and Information Studies, 2011 | 11 | 2011 |
| Brand Transparency in Social Media: Effects of Message Sidedness and Persuasion Knowledge Y CY, HJ Jeong Journal of Advertising and Promotion Research 3 (2), 5-44, 2014 | 10 | 2014 |
| Brands are humans on social media: The effectiveness of human tone-of-voice on consumer engagement and purchase intentions through social presence. HJ Jeong, DS Chung, J Kim International Journal of Communication 16, 4231-4253, 2022 | 9 | 2022 |
| Benefits of cause-related marketing for companies and nonprofits: Focusing on the roles of self-corporate congruity and issue involvement HJ Jeong, J Kim International Review on Public and Nonprofit Marketing 17 (3), 317-330, 2020 | 7 | 2020 |
| News Credibility Revisited: The roles of news comment engagement and news literacy on news portal credibility in South Korea D Chung, HJ Jeong, S Lee, S Nah Asian Journal of Communication 32 (4), 371-391, 2022 | 6 | 2022 |
| Signaling Consumer Impressions with CSR Support on Social Media: The Roles of Industry Stigma and Consumer Self-Disclosure HJ Jeong, MM Jiang Journal of Interactive Advertising 21 (3), 256-268, 2021 | 3 | 2021 |
| “Not enough yet”: CSR communication of stigmatized industries through news coverage HJ Jeong, DS Chung Corporate Communications: An International Journal 28 (6), 857-872, 2023 | 2 | 2023 |
Hye-Jin PaekDepartment of Advertising & Public Relations, Hanyang University, South KoreaVerified email at hanyang.ac.kr
