| Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective W Ozuem, S Ranfagni, M Willis, S Rovai, K Howell Psychology & Marketing 38 (9), 1440-1459, 2021 | 103 | 2021 |
| Digitalisation, luxury fashion and “Chineseness”: The influence of the Chinese context for luxury brands and the online luxury consumers experience S Rovai Journal of Global Fashion Marketing 9 (2), 116-128, 2018 | 34 | 2018 |
| Luxury the Chinese way: The emergence of a new competitive scenario S Rovai Springer, 2016 | 26 | 2016 |
| The local embeddedness of foreign campuses: The case of Tongji University in Florence N Bellini, C Pasquinelli, S Rovai, S Tani Journal of Studies in International Education 20 (4), 371-385, 2016 | 19 | 2016 |
| Recruiting high‐tech managerial talents in China: an institutional perspective S Rovai Journal of Technology management in China 3 (2), 181-193, 2008 | 17 | 2008 |
| The evolution of luxury consumption in China S Rovai Luxury Brands in Emerging Markets, 130-134, 2014 | 15 | 2014 |
| Patterns of policy learning in the RIS3 processes of less developed regions N Bellini, G Lazzeri, S Rovai Regional Studies 55 (3), 414-426, 2021 | 12 | 2021 |
| Chinese outbound shopping tourism: A market-driven approach for the luxury and fashion industry S Rovai Symphonya. Emerging Issues in Management, 56-63, 2016 | 12 | 2016 |
| HRM practices in foreign MNCs operating in the PRC: a new hybrid form? S Rovai International Journal of Human Resources Development and Management 5 (3 …, 2005 | 12 | 2005 |
| Chinese tourists in Tuscany: Redefining the relationship between heritage and authenticity N Bellini, V Baratta, A Loffredo, S Rovai Proceedings of the Heritage, Tourism and Hospitality International …, 2014 | 9 | 2014 |
| Linking place brands and regional innovation: sustainable business strategies leveraging heritage C Pasquinelli, S Rovai, N Bellini Regional Studies, 1-17, 2023 | 8 | 2023 |
| Managing creativity in the age of data-driven marketing communication: a model for agencies to improve their distribution and valuation of creativity A Kallevig, W Ozuem, M Willis, S Ranfagni, S Rovai Journal of Advertising Research 62 (4), 301-320, 2022 | 7 | 2022 |
| Luxury Branding and Digitalisation: The Case of European Brands in China S Rovai Contemporary Case Studies on Fashion Production, Marketing and Operations …, 2018 | 6 | 2018 |
| Education and human resources management in high‐tech organisations in China S Rovai Journal of Knowledge-Based Innovation in China 2 (2), 186-198, 2010 | 5 | 2010 |
| Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory W Ozuem, M Willis, K Howell, S Ranfagni, S Rovai Internet Research, 2023 | 4 | 2023 |
| Smm and luxury fashion brands in the chinese consumer market: the case of wechat S ROVAI, S Guercini Global Marketing Conference, 169-172, 2018 | 3 | 2018 |
| Chinese creative entrepreneurs in fashion and luxury: an exploratory case study of a concept store in Beijing S Rovai, N Bellini Creative Industries and Entrepreneurship, 221-238, 2018 | 3 | 2018 |
| Luxury tourism: The new shopping perspective S Rovai, S Rovai Luxury the Chinese Way: New Competitive Scenario, 113-122, 2016 | 2 | 2016 |
| Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views W Ozuem, M Willis, S Ranfagni, K Howell, S Rovai Information Technology & People, 2023 | 1 | 2023 |
| Consumers' Committment to Brand Recognition: Diesel Sustainability Strategy for “Responsible Living” & the Second-Hand S Rovai, I Phau Made in Italy and the Luxury Market, 28-37, 2023 | 1 | 2023 |
