| Blinded with science: Trivial graphs and formulas increase ad persuasiveness and belief in product efficacy A Tal, B Wansink Public Understanding of Science 25 (1), 117-125, 2016 | 138 | 2016 |
| Fattening fasting: hungry grocery shoppers buy more calories, not more food A Tal, B Wansink JAMA internal medicine 173 (12), 1146-1148, 2013 | 85 | 2013 |
| An apple a day brings more apples your way: Healthy samples prime healthier choices A Tal, B Wansink Psychology & Marketing 32 (5), 575-584, 2015 | 49 | 2015 |
| Moving up in taste: Enhanced projected taste and freshness of moving food products Y Gvili, A Tal, M Amar, B Wansink Psychology & Marketing 34 (7), 671-683, 2017 | 43 | 2017 |
| Fresh from the tree: Implied motion improves food evaluation Y Gvili, A Tal, M Amar, Y Hallak, B Wansink, M Giblin, C Bommelaer Food Quality and Preference 46, 160-165, 2015 | 42 | 2015 |
| First foods most: after 18-hour fast, people drawn to starches first and vegetables last B Wansink, A Tal, M Shimizu Archives of Internal Medicine 172 (12), 961-963, 2012 | 41 | 2012 |
| Ingredient-based food fears and avoidance: Antecedents and antidotes B Wansink, A Tal, A Brumberg Food Quality and Preference 38, 40-48, 2014 | 39 | 2014 |
| Watch what you eat: action-related television content increases food intake A Tal, S Zuckerman, B Wansink JAMA Internal Medicine 174 (11), 1842-1843, 2014 | 37 | 2014 |
| Eyes in the aisles: why is Cap’n Crunch looking down at my child? A Musicus, A Tal, B Wansink Environment and Behavior 47 (7), 715-733, 2015 | 33 | 2015 |
| Depicted serving size: cereal packaging pictures exaggerate serving sizes and promote overserving A Tal, S Niemann, B Wansink BMC Public Health 17, 1-7, 2017 | 32 | 2017 |
| Can political cookies leave a bad taste in one’s mouth? Political ideology influences taste A Tal, Y Gvili, M Amar, B Wansink European Journal of Marketing 51 (11/12), 2175-2191, 2017 | 16 | 2017 |
| Moving towards healthy: Cuing food healthiness and appeal M Amar, Y Gvili, A Tal Journal of Social Marketing 11 (1), 44-63, 2021 | 15 | 2021 |
| Soil solarization and fumigation of strawberry plots A Razik, A Grinstein, O Zeydan, B Rubin, A Tal, J Katan International Strawberry Symposium 265, 586-590, 1988 | 14 | 1988 |
| To protect and support: Why would consumers find foods tastier if these foods help support a desired self‐identity A Tal, Y Gvili, M Amar Psychology & Marketing 39 (4), 701-714, 2022 | 12 | 2022 |
| Turning virtual reality into reality: A checklist to ensure virtual reality studies of eating behavior and physical activity parallel the real world A Tal, B Wansink Journal of Diabetes Science and Technology 5 (2), 239-244, 2011 | 12 | 2011 |
| The effect of synchronizing consumers' diurnal preferences with time of response on data reliability J Hornik, A Tal Marketing Letters 21, 1-15, 2010 | 11 | 2010 |
| Looks like science, must be true: graphs and the halo of scientific truth A Tal Jury Expert 27, 12, 2015 | 4 | 2015 |
| Action simulation in acquisition cost estimates A Tal Duke University, 2009 | 4 | 2009 |
| Visual size matters: The effect of product depiction size on calorie estimates A Tal, Y Gvili, M Amar International Journal of Environmental Research and Public Health 18 (23), 12392, 2021 | 3 | 2021 |
| Wanting more, seeing less: Hunger reduces calorie evaluations A Tal International Journal of Environmental Research and Public Health 18 (23), 12270, 2021 | 3 | 2021 |
Brian WansinkFormer Professor, Cornell University Food and Brand Lab
