Customer value anticipation, customer satisfaction and loyalty: An empirical examination DJ Flint, CP Blocker, PJ Boutin Jr Industrial marketing management 40 (2), 219-230, 2011 | 708 | 2011 |
The impact and mediating role of personal brand authenticity on the self-actualization of university graduates entering the workforce L Allison, J Blair, JH Jung, PJ Boutin Jr Journal for Advancement of Marketing Education 28 (2), 3-13, 2020 | 14 | 2020 |
Customer value anticipation as an operant resource driving customer satisfaction and loyalty DJ Flint, CP Blocker, P Boutin Academic Papers, 2008 | 8 | 2008 |
Business students' personal branding: An empirical investigation L Allison, PJ Boutin, KJ Cumiskey | 3 | 2018 |
Teaching Personal Selling Strategies and Tactics with Popular Culture Examples: An Active Learning In-Class Group Activity PJ Boutin Jr | 1 | 2021 |
Integrated Internet Marketing Communications for the Global Market: An Empirical Examination PJ Boutin Jr University of Tennessee, 2015 | 1 | 2015 |
Popular Music Concert Attendance by Baby Boomers and Generation Xers: A Preliminary Exploratory Qualitative Examination PJ Boutin Jr ARBS 2020 Proceedings 7th Annual Conference March 26-27, 2020 Eastern …, 2020 | | 2020 |
Social Constructivism and Cooperative Learning in Marketing Courses: A Sample In-Class Activity PJ Boutin Jr Business students' personal branding: An empirical investigation 1, 59, 2018 | | 2018 |
Environmental Scanning and Global Marketing Strategy: A Multitheoretical Normative Conceptual Framework PJ Boutin Jr. Proceedings of 2017 American Marketing Association Winter Marketing …, 2017 | | 2017 |
Use of Online Panels of Respondents for Business and Marketing Research: A Descriptive, Normative, and Prescriptive Analysis PJ Boutin, Jr. Proceedings of 2016 Appalachian Research in Business Symposium, 105-110, 2016 | | 2016 |
Use and Adaptation of International Internet Marketing Communications: A Conceptual Model PJ Boutin Jr Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2012 | | 2012 |
Formulation of the Online Marketing Communications Mix: A Prescriptive Conceptual Model Based on Media Naturalness Theory PJ Boutin Jr Proceedings of 2011 American Marketing Association Summer Marketing …, 2011 | | 2011 |