Philip J. Boutin, Jr.
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Customer value anticipation, customer satisfaction and loyalty: An empirical examination
DJ Flint, CP Blocker, PJ Boutin Jr
Industrial marketing management 40 (2), 219-230, 2011
The impact and mediating role of personal brand authenticity on the self-actualization of university graduates entering the workforce
L Allison, J Blair, JH Jung, PJ Boutin Jr
Journal for Advancement of Marketing Education 28 (2), 3-13, 2020
Customer value anticipation as an operant resource driving customer satisfaction and loyalty
DJ Flint, CP Blocker, P Boutin
Academic Papers, 2008
Teaching Personal Selling Strategies and Tactics with Popular Culture Examples: An Active Learning In-Class Group Activity
PJ Boutin Jr
Business students' personal branding: An empirical investigation
L Allison, PJ Boutin, KJ Cumiskey
Integrated Internet Marketing Communications for the Global Market: An Empirical Examination
PJ Boutin Jr
University of Tennessee, 2015
Popular Music Concert Attendance by Baby Boomers and Generation Xers: A Preliminary Exploratory Qualitative Examination
PJ Boutin Jr
ARBS 2020 Proceedings 7th Annual Conference March 26-27, 2020 Eastern …, 2020
Social Constructivism and Cooperative Learning in Marketing Courses: A Sample In-Class Activity
PJ Boutin Jr
Business students' personal branding: An empirical investigation 1, 59, 2018
Environmental Scanning and Global Marketing Strategy: A Multitheoretical Normative Conceptual Framework
PJ Boutin Jr.
Proceedings of 2017 American Marketing Association Winter Marketing …, 2017
Use of Online Panels of Respondents for Business and Marketing Research: A Descriptive, Normative, and Prescriptive Analysis
PJ Boutin, Jr.
Proceedings of 2016 Appalachian Research in Business Symposium, 105-110, 2016
Use and Adaptation of International Internet Marketing Communications: A Conceptual Model
PJ Boutin Jr
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2012
Formulation of the Online Marketing Communications Mix: A Prescriptive Conceptual Model Based on Media Naturalness Theory
PJ Boutin Jr
Proceedings of 2011 American Marketing Association Summer Marketing …, 2011
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