| Sozialforschung im Internet N Jackob, H Schoen, T Zerback VS Verlag für Sozialwissenschaften, 2009 | 209 | 2009 |
| Helpful or harmful? How frequent repetition affects perceived statement credibility T Koch, T Zerback Journal of Communication 63 (6), 993-1010, 2013 | 181 | 2013 |
| Can online exemplars trigger a spiral of silence? Examining the effects of exemplar opinions on perceptions of public opinion and speaking out T Zerback, N Fawzi New Media & Society 19 (7), 1034-1051, 2017 | 141 | 2017 |
| Zehn Jahre Sozialforschung mit dem Internet—eine Analyse zur Nutzung von Online-Befragungen in den Sozialwissenschaften T Zerback, H Schoen, N Jackob, S Schlereth Sozialforschung im Internet: Methodologie und Praxis der Online-Befragung, 15-31, 2009 | 129 | 2009 |
| Measuring and explaining the diversity of voices and viewpoints in the news: A comparative study on the determinants of content diversity of immigration news A Masini, P Van Aelst, T Zerback, C Reinemann, P Mancini, M Mazzoni, ... Journalism Studies 19 (15), 2324-2343, 2018 | 113 | 2018 |
| The disconcerting potential of online disinformation: Persuasive effects of astroturfing comments and three strategies for inoculation against them T Zerback, F Töpfl, M Knöpfle New media & society 23 (5), 1080-1098, 2021 | 111 | 2021 |
| Der Einfluss der Medien auf Richter und Staatsanwälte HM Kepplinger, T Zerback Publizistik 2 (54), 216-239, 2009 | 83 | 2009 |
| Thinking of others: Effects of implicit and explicit media cues on climate of opinion perceptions T Zerback, T Koch, B Krämer Journalism & Mass Communication Quarterly 92 (2), 421-443, 2015 | 76 | 2015 |
| Die Spätentscheider: Medieneinflüsse auf kurzfristige Wahlentscheidungen C Reinemann, M Maurer, T Zerback, O Jandura Springer-Verlag, 2013 | 65 | 2013 |
| Publizistische Vielfalt: Demokratischer Nutzen und Einflussfaktoren T Zerback Herbert von Halem Verlag, 2012 | 38 | 2012 |
| Ordinary citizens in the news: A conceptual framework C Peter, T Zerback Journalism Studies 21 (8), 1003-1016, 2020 | 33 | 2020 |
| Exemplar effects on public opinion perception and attitudes: The moderating role of exemplar involvement T Zerback, C Peter Human Communication Research 44 (2), 176-196, 2018 | 31 | 2018 |
| Wiederholung und Wahrheit. Wie die mehrmalige Präsentation politischer Slogans die Einschätzung ihrer Glaubwürdigkeit beeinflusst T Koch, T Zerback Medien & Altern 59 (4), 487-504, 2011 | 24 | 2011 |
| Direct and indirect effects of media coverage HM Kepplinger, T Zerback SCM Studies in Communication and Media 1 (3-4), 473-492, 2013 | 23 | 2013 |
| Forged examples as disinformation: The biasing effects of political astroturfing comments on public opinion perceptions and how to prevent them T Zerback, F Töpfl Political Psychology 43 (3), 399-418, 2022 | 19 | 2022 |
| Devices for oral and respiratory paediatric medicines: What do healthcare professionals think? J Walsh, MC Math, J Breitkreutz, T Zerback, H Wachtel, ... International journal of pharmaceutics 492 (1-2), 304-315, 2015 | 19 | 2015 |
| Who’s hot and who’s not? Factors influencing public perceptions of current party popularity and electoral expectations T Zerback, C Reinemann, A Nienierza The International Journal of Press/Politics 20 (4), 458-477, 2015 | 18 | 2015 |
| Das Wiederholungsparadoxon T Koch, T Zerback Warum die Wiederholung einer Aussage ihre Glaubwürdigkeit zugleich erhöht …, 2013 | 17 | 2013 |
| Appraisal patterns as predictors of emotional expressions and shares on political social networking sites T Zerback, DS Wirz Studies in Communication Sciences 21 (1), 27-45, 2021 | 16 | 2021 |
| Repräsentativität in Online-Befragungen T Zerback, M Maurer, B Batinic, N Jackob, J Schmidt, M Taddicken, ... Herbert von Halem 12 (12), 76-103, 2014 | 16 | 2014 |
