| TikTok Practices among Teenagers in Portugal: A Uses & Gratifications Approach A Duarte, P Dias Journalism and Media 3, 615–632, 2022 | 34 | 2022 |
| TikTok: usos e motivações entre adolescentes em Portugal A Duarte, P Dias Chasqui: Revista Latinoamericana de Comunicación, 81-103, 2021 | 25 | 2021 |
| The relationship between brands and consumers A Duarte Social Brand Management in a Post Covid-19 Era, 2023 | 10 | 2023 |
| How Portuguese adolescents relate to influencers and brands on TikTok P Dias, A Duarte Journal of Digital & Social Media Marketing 10 (1), 82–95, 2022 | 9 | 2022 |
| A atração da educação: o impacto do estereótipo nacional na intenção de escolha do destino de estudo no contexto do ensino superior europeu: o caso de Portugal A Duarte Universidade do Minho, 2014 | 9 | 2014 |
| Perceived learning effectiveness and student satisfaction: Lessons learned from an online multinational intensive program A Duarte, K Riedl Handbook of Research on Teaching Strategies for Culturally and …, 2022 | 5 | 2022 |
| ‘Virtually’the same learning outcomes. A case study of a virtual client briefed communication project across borders A Duarte, K Riedl Revista ICONO 14. Revista científica de Comunicación y Tecnologías …, 2021 | 4 | 2021 |
| Digital empathy in online education: A comparison study between Portugal and Romania A Duarte, S R., M Madalina, V & Marinescu Revista Comunicar 31 (76), 107-118, 2023 | 3 | 2023 |
| Empatía digital en la educación en línea: Un estudio comparativo entre Portugal y Rumanía A Duarte, R Surugiu, M Moraru, V Marinescu Comunicar: Revista Científica de Comunicación y Educación, 107-118, 2023 | 3 | 2023 |
| La influencia de los YouTubers en los niños (8-12 años): actualidad y marcas B Pinto, A Duarte, P Dias Doxa comunicación, 2023 | 3 | 2023 |
| Social Brand Management in a Post COVID-19 Era P Dias, A Duarte Taylor & Francis, 2023 | 2 | 2023 |
| A new reality in the labour market demands new strategies in education A Duarte 30 DE ANI DE INVATAMANT JURNALISTIC SI DE COMUNICARE IN ESTUL EUROPEI, 365-380, 2021 | 2 | 2021 |
| Social brands: The future of branding A Duarte, J Freitas Academia Letters, 2, 2021 | 2 | 2021 |
| The Impact of Real-Time Marketing in the Engagement of the Brand “Control” on Instagram A Duarte, R Paulo Connecting With Consumers Through Effective Personalization and Programmatic …, 2024 | 1 | 2024 |
| Nation Branding: the impact of Surveillance on a country’s reputation T Al-Hassan, A Duarte Place branding, 115-127, 2022 | 1 | 2022 |
| Empathic brands: Proposing a model for its measure and evaluation A Duarte, MSM Gregório Navigating digital communication and challenges for organizations, 168-185, 2022 | 1 | 2022 |
| The Impact of Instagram on Consumer Behavior of Football Supporters: The Case of Sport Lisboa e Benfica A Duarte, M Araújo Building Power, Safety, and Trust in Virtual Communities, 119-144, 2025 | | 2025 |
| Ativismo Criativo Como Fator Impulsionador da Mudança Social J Moreira, A Duarte A Publicidade na Era da Hiperestimulação, 83–106, 2024 | | 2024 |
| The impact of Instagram on consumer behavior of football supporters: the case of Sport Lisboa e Benfica M Araújo, A Duarte Comunicação Pública 19 (36), 2024 | | 2024 |
| The Influence of TikTok in Portuguese Millennials’ Footwear Consumer Behaviour A Duarte, L Albuquerque World Conference on Information Systems and Technologies, 117-126, 2024 | | 2024 |
Patricia DiasCentro de Estudos em Comunicação e Cultura, Universidade Católica PortuguesaEmail confirmado em fch.lisboa.ucp.pt
