| What you feel, is what you like influence of message appeals on customer engagement on Instagram R Rietveld, W Van Dolen, M Mazloom, M Worring Journal of Interactive Marketing 49 (1), 20-53, 2020 | 311 | 2020 |
| Multimodal popularity prediction of brand-related social media posts M Mazloom, R Rietveld, S Rudinac, M Worring, W Van Dolen Proceedings of the 24th ACM international conference on Multimedia, 197-201, 2016 | 127 | 2016 |
| A spatio-temporal category representation for brand popularity prediction G Overgoor, M Mazloom, M Worring, R Rietveld, W Van Dolen Proceedings of the 2017 ACM on International Conference on Multimedia …, 2017 | 15 | 2017 |
| To Get More Out of Social Media, Think Like an Anthropologist S Fournier, RB Quelcj, John https://hbr.org/2016/08/to-get-more-out-of-social-media-think-like-an …, 2016 | 7 | 2016 |
| Visual electronic Word of Mouth: a multimodal brand approach and case study R Rietveld, M Mazloom, W Van Dolen, M Worring | 4 | 2016 |
| Get More Value Out of Social Media Brand-Chatter S Fournier, R Robert https://hbr.org/2013/12/get-more-value-out-of-social-media-brand-chatter, 2013 | | 2013 |
marcel worringFull Professor, University of AmsterdamEmail confirmado em uva.nl
