| Customer segmentation revisited: The case of the airline industry T Teichert, E Shehu, I von Wartburg Transportation Research Part A: Policy and Practice 42 (1), 227-242, 2008 | 283 | 2008 |
| Free shipping promotions and product returns E Shehu, D Papies, SA Neslin Journal of Marketing Research 57 (4), 640-658, 2020 | 87* | 2020 |
| Effects of likeability dynamics on consumers’ intention to share online video advertisements E Shehu, THA Bijmolt, M Clement Journal of Interactive Marketing 35 (1), 27-43, 2016 | 79 | 2016 |
| Funding decisions and entrepreneurial team diversity: A field study R Vogel, TX Puhan, E Shehu, D Kliger, H Beese Journal of Economic Behavior & Organization 107, 595-613, 2014 | 61 | 2014 |
| The brand personality of nonprofit organizations and the influence of monetary incentives E Shehu, JU Becker, AC Langmaack, M Clement Journal of Business Ethics 138, 589-600, 2016 | 58 | 2016 |
| Multinational subsidiary knowledge protection—Do mandates and clusters matter? W Sofka, E Shehu, P de Faria Research Policy 43 (8), 1320-1333, 2014 | 47 | 2014 |
| Profiling donors of blood, money, and time: a simultaneous comparison of the German population E Shehu, AC Langmaack, E Felchle, M Clement Nonprofit Management and Leadership 25 (3), 269-295, 2015 | 45 | 2015 |
| The risk of programmatic advertising: Effects of website quality on advertising effectiveness E Shehu, NA Nabout, M Clement International Journal of Research in Marketing, https://doi.org/10.1016/j …, 2020 | 44 | 2020 |
| Protecting knowledge: How legal requirements to reveal information affect the importance of secrecy W Sofka, P de Faria, E Shehu Research Policy 47 (3), 558-572, 2018 | 33 | 2018 |
| Investigating research streams of conjoint analysis: A bibliometric study T Teichert, E Shehu Business Research 3, 49-68, 2010 | 32 | 2010 |
| The influence of book advertising on sales in the German fiction book market E Shehu, T Prostka, C Schmidt-Stölting, M Clement, E Blömeke Journal of Cultural Economics 38, 109-130, 2014 | 31 | 2014 |
| The impact of temporary deferrals on future blood donation behavior across the donor life cycle M Clement, E Shehu, T Chandler Transfusion 61 (6), 1799-1808, 2021 | 27 | 2021 |
| When consumers can return digital products: Influence of firm-and consumer-induced communication on the returns and profitability of news articles P Schulz, E Shehu, M Clement International Journal of Research in Marketing 36 (3), 454-470, 2019 | 25 | 2019 |
| Healthy donor effect and satisfaction with health: The role of selection effects related to blood donation behavior E Shehu, A Hofmann, M Clement, AC Langmaack The European Journal of Health Economics 16, 733-745, 2015 | 22 | 2015 |
| Diskussion der Conjointanalyse in der Forschung T Teichert, E Shehu Conjointanalyse: Methoden, Anwendungen, Praxisbeispiele, 19-39, 2009 | 17 | 2009 |
| It's not only what they buy, it's also what they keep: Linking marketing instruments to product returns S El Kihal, E Shehu Journal of Retailing 98 (3), 558-571, 2022 | 12 | 2022 |
| Evolutionary conjoint T Teichert, E Shehu Conjoint Measurement, 113-132, 2007 | 9 | 2007 |
| The dark side of using emergencies in direct marketing campaigns for blood donation services E Shehu, AC Langmaack, M Clement Service Science 5 (2), 163-178, 2013 | 8 | 2013 |
| The effect of individual professional critics on books’ sales: capturing selection biases from observable and unobservable factors M Caliendo, M Clement, E Shehu Marketing Letters 26, 423-436, 2015 | 7 | 2015 |
| Kundenbindung im Electronic Commerce Eine empirische Analyse zur Wahrnehmung und Wirkung verschiedener Kundenbindungsinstrumente im Internet E Blömeke, M Clement, E Shehu, E Pagendarm Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 65, 63-96, 2013 | 7 | 2013 |
Michel ClementProfessor für Marketing und MedienmanagementEmail confirmado em uni-hamburg.de
