João Guerreiro
TítuloCitado porAno
A Text Mining-Based Review of Cause-Related Marketing Literature
J Guerreiro, P Rita, D Trigueiros
Journal of Business Ethics 139 (1), 111-128, 2016
462016
Attention, emotions and cause-related marketing effectiveness
J Guerreiro, P Rita, D Trigueiros
European Journal of Marketing 49 (11/12), 1728-1750, 2015
462015
A unified approach to the extraction of rules from artificial neural networks and support vector machines
J Guerreiro, D Trigueiros
International Conference on Advanced Data Mining and Applications, 34-42, 2010
132010
A decision support system framework to track consumer sentiments in social media
M Nave, P Rita, J Guerreiro
Journal of Hospitality Marketing & Management 27 (6), 693-710, 2018
122018
Are Yelp's tips helpful in building influential consumers?
J Guerreiro, S Moro
Tourism Management Perspectives 24, 151-154, 2017
102017
Understanding the use of Virtual Reality in Marketing: A text mining-based review
SMC Loureiro, J Guerreiro, S Eloy, D Langaro, P Panchapakesan
Journal of Business Research 100, 514-530, 2019
72019
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
RG Bilro, SMC Loureiro, J Guerreiro
Journal of Hospitality Marketing & Management 28 (2), 147-171, 2019
62019
Improving international attractiveness of higher education institutions based on text mining and sentiment analysis
CL Santos, P Rita, J Guerreiro
International Journal of Educational Management 32 (3), 431-447, 2018
52018
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