| Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience G Van Noort, HAM Voorveld, EA Van Reijmersdal Journal of interactive marketing 26 (4), 223-234, 2012 | 545 | 2012 |
| Reconsidering advertising literacy as a defense against advertising effects E Rozendaal, MA Lapierre, EA Van Reijmersdal, M Buijzen Media psychology 14 (4), 333-354, 2011 | 536 | 2011 |
| Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses SC Boerman, EA Reijmersdal, PC Neijens Journal of Communication, 2012 | 516 | 2012 |
| Effects of online advertising format and persuasion knowledge on audience reactions K Tutaj, EA Van Reijmersdal Journal of marketing communications 18 (1), 5-18, 2012 | 448 | 2012 |
| Introducing the PCMC model: An investigative framework for young people's processing of commercialized media content M Buijzen, EA Van Reijmersdal, LH Owen Communication Theory 20 (4), 427-450, 2010 | 395 | 2010 |
| Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames EA Van Reijmersdal, E Rozendaal, M Buijzen Journal of interactive marketing 26 (1), 33-42, 2012 | 384 | 2012 |
| Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion EA Van Reijmersdal, ML Fransen, G Van Noort, SJ Opree, L Vandeberg, ... American Behavioral Scientist 60 (12), 1458-1474, 2016 | 334 | 2016 |
| Effects of television brand placement on brand image EA Van Reijmersdal, PC Neijens, EG Smit Psychology & marketing 24 (5), 403-420, 2007 | 312 | 2007 |
| Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations SC Boerman, EA Van Reijmersdal, PC Neijens Psychology & Marketing 31 (3), 214-224, 2014 | 277 | 2014 |
| Brand placement prominence: Good for memory! Bad for attitudes? E Van Reijmersdal Journal of advertising research 49 (2), 151-153, 2009 | 258 | 2009 |
| A new branch of advertising: Reviewing factors that influence reactions to product placement E Van Reijmersdal, P Neijens, EG Smit Journal of advertising research 49 (4), 429-449, 2009 | 242 | 2009 |
| Using eye tracking to understand the effects of brand placement disclosure types in television programs SC Boerman, EA Van Reijmersdal, PC Neijens Journal of Advertising 44 (3), 196-207, 2015 | 236 | 2015 |
| Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism G Van Noort, ML Antheunis, EA Van Reijmersdal Journal of Marketing Communications 18 (1), 39-53, 2012 | 212 | 2012 |
| Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure AR Smink, S Frowijn, EA van Reijmersdal, G van Noort, PC Neijens Electronic Commerce Research and Applications 35, 100854, 2019 | 203 | 2019 |
| Disclosing influencer marketing on YouTube to children: The moderating role of para-social relationship SC Boerman, EA Van Reijmersdal Frontiers in Psychology 10, 489721, 2020 | 201 | 2020 |
| Readers' reactions to mixtures of advertising and editorial content in magazines E Van Reijmersdal, P Neijens, E Smit Journal of Current Issues & Research in Advertising 27 (2), 39-53, 2005 | 198 | 2005 |
| Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses AR Smink, EA Van Reijmersdal, G Van Noort, PC Neijens Journal of Business Research 118, 474-485, 2020 | 187 | 2020 |
| The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns VM Wottrich, EA van Reijmersdal, EG Smit Decision support systems 106, 44-52, 2018 | 185 | 2018 |
| The effects of interactive brand placements in online games on children’s cognitive, affective, and conative brand responses EA Van Reijmersdal, J Jansz, O Peters, G Van Noort Computers in Human Behavior 26 (6), 1787-1794, 2010 | 183 | 2010 |
| Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures S Van Dam, E Van Reijmersdal Cyberpsychology: journal of psychosocial research on cyberspace 13 (2), 2019 | 170 | 2019 |
Esther RozendaalFull professor of Digital resilience, Erasmus University RotterdamVerified email at essb.eur.nl
